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JobbersWorld Archives


March 7, 2012

JOBBERSWORLD...MARKET INTELLIGENCE FOR INTELLIGENT MARKETERS...  The First and Only Independent Newsletter to Focus on Lubricant Distributors.


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Silogram Lubricants Files Suit Against Everclear

Silogram Lubricants, a New York Corporation with a manufacturing and distribution facility in Bayonne, NJ filed a $25 million breach of contract suit against Everclear of Ohio, Ltd. on March 1, 2012.      


Silogram alleges the 10W-30 engine oil it purchased from Everclear for resale to Silogram's customers from late 2010 to early 2012 was defective and improper for use in automobiles. As such, it damaged passenger cars and trucks where it was intended for use and caused damage to Silogram's business and reputation.  


The Silogram suit claims they were purchasing the Everclear engine oil at a rate of approximately 1 million gallons a year.



Chevron raises the bar with its 1st Source Elite Marketers       


Total Ad1Whereas Chevron set the bar high with its Signature Class marketer requirements, it moved the bar even higher this year when it announced its new 1st Source Elite Marketers.


In short, Chevron says 1st Source Elite Marketers are those with a passion to win and commit to the Chevron brand. To wear the badge of a 1st Source Elite Marketer and enjoy the benefits, Chevron marketers must meet certain volume requirements. One such requirement is the purchase of 75% of their lubricant and coolants from Chevron (inclusive of branded and private label); and meet a minimum volume commitment of 750 thousand gallons a year. Then there is growth. 1st Source Elite Marketers are required to post a minimum of 1% growth in premium products from 2011 to 2012 and 5% growth in coolant volume over the same period.


In addition to volume commitments, 1st Source Elite Marketers are required to satisfactorily complete PI reviews and education programs in value-added marketing, have safety programs in place, and a documented business plan. Chevron also requires they have capable management teams in place that participate in quarterly business reviews that include sharing sales pipelines and plans, and assure the plans align with Chevron's focus.


Chevron makes no bones about it when it says, "Only a small percentage of its lubricant marketers will meet the most stringent requirements in the market to qualify as a Chevron 1st Source Elite marketer." At the same time, they say 1st Source Marketers are much more than lubricant distributors. Instead, they are Chevron partners willing and able to contribute to its customer's long-term profitability and growth. And in return, Chevron says, both Chevron and its marketers will also enjoy long term growth. 


More on Shell Closing Lubricant Blend Plant in Wood River
As noted in last week's edition of JobbersWorld, Shell Oil Co. plans to close its lubricant blending and packaging plant in Roxana/Wood River, IL where Shell began operations in 1918. In addition to closing the Wood River plant, Shell also announced it will close its St. Louis and Leetsdale regional distribution centers (RDC).

Following JobbersWorld's publication of this news, we now hear Shell plans to open a single, high-capacity distribution center located somewhere between St. Louis and Pittsburgh later this year.





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Grade A Petroleum, a leading lubricant distributor in the Greater New York Metropolitan area, is seeking experienced and talented lubricant salespeople to join our team to market several major brands, including BP/Castrol and Conoco/76/Kendall.  Applicants must be skilled in sales to both HDEO and PCEO market segments and willing and able to aggressively develop sales in lower New England, Northern NJ, New York City & Long Island.  Position includes a base salary, benefits, commission & performance spiffs.   


Please send resumes to [email protected],


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