JOBBERSWORLD...MARKET INTELLIGENCE FOR INTELLIGENT MARKETERS...  The First and Only Independent Newsletter to Focus on Lubricant Distributors.

From left to right: Wayne Ederer, Chevron; Robert Barrow, Sun Coast; Ryan Wilson, Sun Coast; Scott Fancher, Sun Coast; Kyle Lehne, Sun Coast

Sun Coast Resources achieved the greatest cumulative volume growth of eligible Delo products over the same period in 2010. As the grand prize winner, the company received a 26ft. package delivery truck wrapped in Delo graphics. The truck is loaded with state-of the art features, including a Kenworth® power unit, lift gate, and bulk dispensing equipment for lubricants and coolants products. Each product has a dedicated dispensing line which keeps products isolated and helps assure product quality and integrity. And like all other Kenworth trucks, the truck was factory filled with Delo 400 LE SAE 15W-40.

"This program was all about honoring top performing distributors, who are critical to the success of the Delo brand," commented Jim Gambill, Delo brand manager, Lubricants Marketing Americas, Chevron Products Company. "Sun Coast is a great representative of the Delo brand and a worthy recipient of this prize."

Sun Coast will use the truck to deliver bulk and package products to its lube customers. They plan to add an additional pump, compatible with Diesel Exhaust Fluid, allowing them to deliver their entire range of products from a single unit.

 "Winning the 2011 Delo "Chasing the Truck" contest was a great reward for Sun Coast's sales force, and proof positive that establishing aggressive goals and focusing on them, can pay off in a really big way," said Kyle Lehne, Sun Coast's vice president of sales. "Selling Delo products is one of the most enjoyable parts of my job. Chevron's commitment to innovation, research and development and extensive field testing insures their Delo products stay ahead of competition, making them that much easier to sell." 

The spread between Brent Crude oil and 100N Group II base oil has been trending down since the beginning of the year. If history repeats itself, we can expect to see upward movement in the price of base oil should this trend continue. And when this happens, it doesn't take long for finished lubricant prices to follow suit.