JOBBERSWORLD...MARKET INTELLIGENCE FOR INTELLIGENT MARKETERS...  The First and Only Independent Newsletter to Focus on Lubricant Distributors.

Craft Oil Corp., a privately held oil lubricant and equipment distributor based in Avoca, PA, announces today the acquisition of Neslo Petroleum Products, Inc. in Fords, NJ.

The acquisition will mean the relocation of the current Craft Oil operation in New Jersey to the current Neslo facilities in Fords, NJ. Neslo was established in 1975 as a leading lubricant distributor in the state of NJ and an authorized distributor for Shell Oil Co. Neslo has been known as a customer-focused lubricant supply business with a strong reputation for service by former owner Dave Olsen.

Dave Olsen will help with the transition in a consulting role with Craft Oil to assure the continuity for customers. Erik Olsen, Dave's son, will be joining Craft Oil Corp. on the operations team.

This is the fifth acquisition by Craft Oil in the last four years, as it continues to focus on strategic companies that fit into their current business model of contiguous growth and synergies with the Shell, ExxonMobil and Service Pro brands of lubricants. Neslo customers new to Craft Oil will find value added with not only the continued delivery of lubricant oil products, but also Craft Oil's service team, service related equipment and ancillary products that can be added to streamline and enhance their business operations.

Craft Oil says its goal is to be the Total Solutions Lubricant and Equipment Partner to their customers by offering Lubricant expertise and breadth of product in all industries plus sales, service and repair for a variety of service equipment, Clean Burn Multi Fuel Burners and Craft Oil's industrial solutions offerings.

Bob Mills, President and Owner Craft Oil Corp., commented on the acquisition, "Neslo Petroleum gives Craft Oil the opportunity to continue growth in what we excel at - lubricant distribution to quality customers with our established suppliers. We continue our long term company vision of continual reinvestment in the business. Neslo and Fords, NJ is a strategic location for Craft Oil that builds on our distribution efficiencies."

About Craft Oil Corp.

Craft Oil Corp., established in 1925, is headquartered in Avoca, PA. Craft Oil is a privately held company owned by Bob Mills and Maureen Mangan Mills. Craft Oil is a distributor of lubricants and services for the commercial, automotive, industrial and aviation segments and a certified woman owned business. Craft Oil services 40 counties in Pennsylvania, the Southern Tier of New York state, the states of New Jersey, Delaware, and the eastern shore of Maryland. Craft Oil is an authorized distributor for Shell, ExxonMobil, Service Pro, Craft Advantage Brand, Air 1 DEF, Clean Burn, Wynn's, and Rotary Lift. For more information and complete product offerings please visit www.craftoilcorp.com.

PQIA Issues Two New Consumers Alerts    

The Petroleum Quality Institute of America (PQIA) posted tests results on six brands of engine oil recently tested. The results conducted on five samples meet the requirements for their labeled API Service Category and SAE viscosity grades. PQIA says, one sample, however, "raised eyebrows before the test results were even in." That sample is for U.S. Economy Motor Oil 5-30.  

The label on U.S. Economy Motor Oil 5-30 fails to state either the products viscosity grade or its API Service Category. In addition, whereas this brand states on the front label in large print "5-30," the bottom of the back label says," This is not a 5W-30 oil." Clearly the "5-30" on the front label can mislead consumers to believe the oil meets the SAE 5W-30 viscosity grade.  

Click here for more at PQIA's website.