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Jobbers World News
January 15, 2010

  • Shell Announces a Price Increase
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  • Shell Announces a Price Increase

    It's what many anticipated after this weeks round of base oil price increases, someone was going to make a move on the price of finished lubricants. Well that someone is Shell and it happened faster than usual.

    Shell advised its marketers late yesterday that it will push through a general price increase on its lubricants of 8%. This increase will be effective on February 22, 2010.

    The speed at which Shell responded to increases in the price of base oils is somewhat uncharacteristic of what we have seen in the past. Historically there is a lag of several weeks before fished lubricant price increases are announced in response to increases in base oil prices. In this case, the first announced price increase for finished lubricants comes days after several major producers of base oils announced price increases ranging from $0.20 to $0.30 a gallon.

    It should be noted that the last time majors announced price increases on finished lubricants was in September/October of 2009. And following that, they announced two unprecedented price decreases in response to the crash in the price of crude.

    It looks like 2010 may prove to be an interesting year after a somewhat quite year of pricing in 2009.


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