The National Advertising Division of the Council of Better Business Bureaus has recommended that BP America, Inc., modify or discontinue certain advertising claims for the company's Castrol GTX motor oil. BP America has indicated it will appeal NAD's finding to the National Advertising Review Board.

Broadcast and Website advertising claims, as well as claims included in a technical brochure, were challenged before NAD, the advertising industry's self-regulatory forum, by Pennzoil-Quaker State Company.

American Refining Group, Inc. announced the promotion of Tim Brown, Richard Glady and William F. Murray to three new vice president positions

Tim Brown has been appointed Vice President of Refinery Products Sales and Marketing. Richard (Dick) Glady has been promoted to Vice President of Blended Lubricant Sales and Marketing. And....William F. (Bill) Murray has been appointed Vice President of Crude Oil Acquisition.

In last week's issue of JobbersWorld we announced ConocoPhillips introduced 'Liquid Titanium" additive technology to two of its heavy-duty engine oils. The announcement, said to represent a "New Era of Engine Protection" got a lot of attention and many hits on the JobbersWorld website. In addition, we received a high level of inquires about how to learn more about Afton Chemical's cutting edge work in the area of Titanium additives . Click link below for a preview of the New product...

In addition to its big announcement about Titanium, ConocoPhillips announced several other Big News Items at its marketer's meeting, including:

- 76 Firebird Heavy Duty EC 15W-40 has been upgraded to API CJ-4. For those unfamiliar with the produce, 76 Firebird is made from high quality re-refined base oils, and low SAPS additives. The product reportedly meets Federal, State and/or Municipal requirements for procurements and use of re-refined products. ConocoPhillips advised its marketers that this product is "Good for the environment, good for the people, and good for our business." In addition, they say, its helps conserve natural resources and reduce unregulated disposal of used oil.

- Upgraded ConocoPhillips TO-4 fluids with new additive package to optimize friction properties, elevate wear protection, enhance yellow metal protection, and improve load carrying capacity

- Launch of a reformulated version of Kendall GT-1 5W-40 Full Synthetic Motor Oil designed for use in European and other high-performance vehicles operating under severe service or extreme temperature conditions, as well as in normal everyday service. The new Kendall GT-1 Full Synthetic 5W-40 motor oil meets or exceeds the performance requirements of API SM/CF, ACEA A3-04 and ACEA B4-04 and is recommended for use in European vehicles such as Mercedes-Benz, BMW and Porsche, where the automaker specifies use of a SAE 5W-40 engine oil.

Chevron's Delo brand of technologically advanced engine oils, lubricants and coolants announced that Delo® 400 LE SAE 15W-40 has met the Society of Automotive Engineers of Japan (JSAE) automotive diesel engine oil standard, JASO DH-2. Delo 400 LE 15W-40 is optimally formulated for new low emission engines running on Ultra Low Sulfur Diesel (ULSD) fuel and is also backward compatible with earlier API oil service categories.

The DH-2 classification applies to Japanese-made diesel engines with after-treatment devices, such as Diesel Particulate Filters (DPFs) and catalysts that comply with up-to-date exhaust emission regulations. DH-2 oils, like Delo 400 LE SAE 15W-40, are ideal for the medium- and heavy-duty engines built by manufacturers like Hino Motors Ltd., Isuzu Motors Ltd., Mitsubishi Fuso Truck & Bus Corp. and Nissan Diesel Motor Co. Ltd.

"Japanese manufactured diesel trucks and engines have become increasingly popular in the United States," said Nicole Fujishige, indirect channel marketing manager, Chevron Products Company. "Due to the growing popularity of these medium- and heavy-duty engines, we felt our flagship Delo 400 LE 15W-40 needed to meet this standard. By meeting JASO DH-2, our customers can now carry a single oil that meets the varying OEM and industry specifications they face. Best of all, they have the confidence that comes with using a product they know will provide bottom-line value."

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