At ConocoPhillips marketers meeting in
Orlando last week the company made a Big
Announcement - the introduction of 'Liquid
Titanium" additive technology to two of its
heavy-duty engine oils. Said to represent a
"New Era of Engine Protection," marketers
were told the additive provides a
molecular-level shield against wear by
chemically binding a protective titanium
layer on the surface of engine parts. In
terms of functionality, it's similar to ZDDP
in that it's an antiwear additive. Unlike,
ZDDP which is the most common AW additive
used in engine oils; however, it does not
contain phosphorus which is a poison to
catalytic converters.
Based on data presented at the meeting,
ConocoPhillips says there are several clear
advantages to the new titanium additive,
including:
- Enhanced wear control in Cummins ISB test
(15% reduction in Cam lobe wear, 46%
reduction in Crosshead wear
- Reduced cam lobe wear in Sequence IVA
test (API SM), 45% reduction in intake lobe
wear
- HTCBT (D-6594) test results in equal or
less corrosion with titanium containing oil
showing no harm to copper or lead components
- Reduced bearing weight loss in Sequence
VIII test show improved bearing protection,
9% reduction in bearing weight loss
When you add it all up, ConocoPhillips
marketer's were told the advantage of the
titanium additive is reduced engine wear,
equivalent or reduced bearing corrosion,
improved oxidation stability, and no impact
on DPFs or exhaust catalysts. Further, they
noted, the heavy-duty engine oils containing
the new additive will offer a significant
advancement of proven technology that has
already outperformed competition in
benchmarking tests.
Liquid Titanium additive technology will
initially be featured in Kendall Super-D XA
and Guardol ECT 15W-40. Both products are API
CJ-4 approved and marketers were told the
Liquid Titanium enhanced products will also
meet API CJ-4. This could prove to be a key
factor in moving more of the market to CJ-4
because it changes the arguments about why
some continue to use CI-4+.
Although there has been no official
notification of pricing for the Liquid
Titanium enhanced lubricants, ConocoPhillips
indicated at its marketers meeting that both
Super-D XA and Guardol ECT with Liquid
Titanium will be offered at the same
competitive price as the previous formulation.
The ConocoPhillips marketers JobbersWorld
spoke with about the new titanium additive
generally say they are excited about several
issues around the product. One is that it
appears to offer a clear opportunity to
differentiate ConocoPhillips HDEO from the
competition. In addition, several said they
tip their hats to ConocoPhillips for being
first to market with patented technology
exclusive to ConocoPhillips.
Although the new Liquid Titanium additive
will initially be used only in Kendall
Super-D XA and Guardol ECT 15W-40,
ConocoPhillips told its marketers there is
more to come, and to "Think Big."
As a point of interest, check out the link
below and the referenced Citation. Because it
appears, Afton Chemical Company is on the
cutting edge of this new and proven technology.
