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PEAK expands beyond Antifreeze into new line Motor Oils and Lubricants |
In recent years, the aftermarket lubricant
world has seen tremendous change. From the
consolidation of the majors in the mid to
late 1990s to the global issues that have
affected cost in the 2000s, today's lubricant
market is as complex and challenging as it's
ever been.
According to Old World, lost in this shifting
marketplace has been
the presence of a national value brand. They
say, the
growth of regional private labels, and the
growth of lower quality products sold solely
on price, have both contributed to a "wild,
wild west" type of environment for lubricant
buyers. To fill the void for a top-quality,
national, value-priced brand, Old World
Industries says it's extremely excited to
introduce its
new line of PEAK Premium Motor Oils and
Lubricants.
As an industry leader in both the antifreeze
and washer fluid categories, Old World
says it recognized that lubricant buyers,
installers,
and their customers alike would welcome a
motor oil which - while attractively priced -
will deliver the trusted quality and
performance that is synonymous with the PEAK
brand name.
"These new PEAK lubricants
represent a real opportunity for installers
to generate more profit from their oil change
service and lubricants businesses," said Kal
Mahmood, Sr. VP of Commercial & OEM Sales for
Old World. "Through PEAK, we're bringing our
customers the best of all worlds - better
pricing, same-day service, premium quality,
marketing support and an unbeatable national
brand name," Mahmood continued.
An aggressive advertising campaign supporting
the new PEAK Motor Oil line rolls out through
the summer.
Old World Industries Inc. is a Northbrook,
Illinois-based company that enjoys a presence
in various consumer product markets, energy
exploration, and chemical manufacturing in
more than 50 countries worldwide. Old
World's other brands include a full line of
PEAK Antifreeze & Coolant; SIERRA, the
"greener" antifreeze; Mr. Clean Windshield
Wash and Wiper Blades; Fleet Charge Fully
Formulated Coolant; Final Charge Heavy Duty
Global Extended Life Antifreeze/Coolant;
HERCULINER Truck Bed Liner Kits; and
SplitFire Spark Plugs.
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Platinum Research Organization Announces Commercial Plan for 2007 |
Platinum Research Organization, Inc. a
technology-based company focused on research
and commercialization of patented,
high-performance lubricants and coatings for
automotive, aviation, industrial and consumer
after markets, announced its commercial plan
for 2007.
"This is an exciting period for the company.
As the closing of our acquisition of the
business of Platinum Research Organization
L.P. has been completed, the newly appointed
management team has developed a strategic
plan that we are implementing immediately,"
said Cork Jaeger, president and chief
executive officer of Platinum Research
Organization, Inc. ("PRO").
"Our goal is to make PRO the leader in the
design of patented, high-performance
lubricants and coatings that target the
automotive, aviation, industrial and consumer
aftermarket," Jaeger said. "I am optimistic
that our management team leadership, combined
with a sound business strategy, will position
the company to foster and sustain a
competitive advantage in the lubricant and
coatings markets in the years to come."
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Mobil 1 Motor Oil Wins People's Choice Award, Voted Favorite Lubricant of 2007 |
For Second Year, Mobil 1 Takes Top Honors
from C16 Magazine People's Choice Awards
The results from the second annual C16
Magazine People's Choice Awards have been
tallied, and Mobil 1 synthetic motor oil has
once again been awarded top honors for the
"Favorite Car Care - Lubricants" category.
For the second consecutive year, Mobil 1 has
been chosen by the readers of C16 as their
top choice for motor oil, earning it the
honors as the People's Choice of motor oil
for 2007.
Thousands of C16 Magazine readers and auto
enthusiasts served as the judges for the 2007
People's Choice Awards, casting votes online
for their favorite products in four major
categories: Cars, Lifestyle Entertainment and
Media, Online, and Performance and Aftermarket.
"Anytime an ExxonMobil product wins an
award, it's exciting, but when the award
comes directly from our consumers, it makes
winning extra special," said Brad Onofrio,
Automotive Marketing Manager - Americas
Region, ExxonMobil Lubricants & Specialties
Company. "Thank you to all of the C16
Magazine readers who voted for Mobil 1,
making it the People's Choice for two years
running. Hopefully, with their support, we'll
take the title again next year."
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