April 27, 2007

Jobbers World Online News Briefs is a service to Subscribers to the Jobbers World Newsletter.

  • PEAK expands beyond Antifreeze into new line Motor Oils and Lubricants
  • Platinum Research Organization Announces Commercial Plan for 2007
  • Mobil 1 Motor Oil Wins People's Choice Award, Voted Favorite Lubricant of 2007

  • PEAK expands beyond Antifreeze into new line Motor Oils and Lubricants

    In recent years, the aftermarket lubricant world has seen tremendous change. From the consolidation of the majors in the mid to late 1990s to the global issues that have affected cost in the 2000s, today's lubricant market is as complex and challenging as it's ever been.

    According to Old World, lost in this shifting marketplace has been the presence of a national value brand. They say, the growth of regional private labels, and the growth of lower quality products sold solely on price, have both contributed to a "wild, wild west" type of environment for lubricant buyers. To fill the void for a top-quality, national, value-priced brand, Old World Industries says it's extremely excited to introduce its new line of PEAK Premium Motor Oils and Lubricants.

    As an industry leader in both the antifreeze and washer fluid categories, Old World says it recognized that lubricant buyers, installers, and their customers alike would welcome a motor oil which - while attractively priced - will deliver the trusted quality and performance that is synonymous with the PEAK brand name.

    "These new PEAK lubricants represent a real opportunity for installers to generate more profit from their oil change service and lubricants businesses," said Kal Mahmood, Sr. VP of Commercial & OEM Sales for Old World. "Through PEAK, we're bringing our customers the best of all worlds - better pricing, same-day service, premium quality, marketing support and an unbeatable national brand name," Mahmood continued.

    An aggressive advertising campaign supporting the new PEAK Motor Oil line rolls out through the summer.

    Old World Industries Inc. is a Northbrook, Illinois-based company that enjoys a presence in various consumer product markets, energy exploration, and chemical manufacturing in more than 50 countries worldwide. Old World's other brands include a full line of PEAK Antifreeze & Coolant; SIERRA, the "greener" antifreeze; Mr. Clean Windshield Wash and Wiper Blades; Fleet Charge Fully Formulated Coolant; Final Charge Heavy Duty Global Extended Life Antifreeze/Coolant; HERCULINER Truck Bed Liner Kits; and SplitFire Spark Plugs.

    Platinum Research Organization Announces Commercial Plan for 2007

    Platinum Research Organization, Inc. a technology-based company focused on research and commercialization of patented, high-performance lubricants and coatings for automotive, aviation, industrial and consumer after markets, announced its commercial plan for 2007.

    "This is an exciting period for the company. As the closing of our acquisition of the business of Platinum Research Organization L.P. has been completed, the newly appointed management team has developed a strategic plan that we are implementing immediately," said Cork Jaeger, president and chief executive officer of Platinum Research Organization, Inc. ("PRO").

    "Our goal is to make PRO the leader in the design of patented, high-performance lubricants and coatings that target the automotive, aviation, industrial and consumer aftermarket," Jaeger said. "I am optimistic that our management team leadership, combined with a sound business strategy, will position the company to foster and sustain a competitive advantage in the lubricant and coatings markets in the years to come."

    Mobil 1 Motor Oil Wins People's Choice Award, Voted Favorite Lubricant of 2007

    For Second Year, Mobil 1 Takes Top Honors from C16 Magazine People's Choice Awards

    The results from the second annual C16 Magazine People's Choice Awards have been tallied, and Mobil 1 synthetic motor oil has once again been awarded top honors for the "Favorite Car Care - Lubricants" category. For the second consecutive year, Mobil 1 has been chosen by the readers of C16 as their top choice for motor oil, earning it the honors as the People's Choice of motor oil for 2007.

    Thousands of C16 Magazine readers and auto enthusiasts served as the judges for the 2007 People's Choice Awards, casting votes online for their favorite products in four major categories: Cars, Lifestyle Entertainment and Media, Online, and Performance and Aftermarket.

    "Anytime an ExxonMobil product wins an award, it's exciting, but when the award comes directly from our consumers, it makes winning extra special," said Brad Onofrio, Automotive Marketing Manager - Americas Region, ExxonMobil Lubricants & Specialties Company. "Thank you to all of the C16 Magazine readers who voted for Mobil 1, making it the People's Choice for two years running. Hopefully, with their support, we'll take the title again next year."


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