ConocoPhillips Company, the fourth largest U.S. lubricants supplier, announced the launch of a new line of synthetic industrial lubricants available to ConocoPhillips Lubricants customers who purchase products under the Conoco, Phillips 66 and 76 Lubricants brands. The new line brings the benefits and performance of the leading synthetic products found under the three brands into a consolidated line of oils. The expanded offering will feature 18 synthetic industrial products including gear, compressor, hydraulic, turbine and specialty oils. The line will increase the overall products available to Conoco, Phillips 66 and 76 Lubricants distributors, ultimately providing industrial customers with a complete line and easier access to these synthetic products, according to Tanya Niu, director of industrial products.

“An increasing number of U.S. plants are making the conversion to synthetic lubricants because of potential benefits including reduced maintenance and wear, overall reliability, reduced energy consumption and long-term cost effectiveness,” added Niu. “To address this need in the marketplace, we’ve created one comprehensive product offering to serve all of our customers’ synthetic industrial lubricants needs. The Syncon®, Synterra® and Syndustrial® products that comprise this new line will make it easier for plants to obtain and take advantage of the unparalleled performance of synthetic lubricants.”

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DM2 Software and SMARTLogix have entered a joint technology partnership to integrate the DM2 Petroleum Insights ERP software with the SMARTruck dispatch and onboard truck management system from SMARTLogix. The partnership provides a fully integrated, all-digital (paperless) system that seamlessly links the order-management and delivery sides of a petroleum distributor’s business.

According to DM2, Integration of the companies’ products provides an “end-to-end” solution that simplifies the petroleum distribution process from order through delivery and invoicing. It streamlines organization, tracking and control of delivery transactions; eliminates paper flow; and provides accurate and timely invoicing. It also makes it easier for distributors to expand geographically with little or no need to add office space or staff.

Editorial Note: Jobbers World Introduces a new and critically important column written by Jimmy Boling and Scott Young... read on.

HOW A LUBRICANT MARKETER'S INSURANCE REALLY WORKS
By Jimmy Boling and Scott Young

This is the first in a series of articles scheduled to appear in a new column in the print version of JOBBERS WORLD. The column is designed to assist the reader with that most heinous of “necessary evils” - insurance. After payroll expense, insurance generally ranks as a marketer’s largest overhead expense. It is our desire to strip away the mystery of your business insurance and share with you every month ideas and concepts that each of you can use to drive down the costs of this expense. We will tear back the curtain revealing who the “ Wizard of Oz” really is and how your insurance really works. We will share with you proven techniques and methods that will make your company both palatable and profitable to the insurance marketplace. Partnering with your insurer should be the goal for any marketer. If the insurance carrier is happy with you, the end result is lower premiums and better coverage; both in the short term and down the road.

Expanding its comprehensive line of premium motor oils, ExxonMobil has introduced Mobil 1 High Mileage, engineered for the special needs of higher mileage cars.

"As your engine ages, seals deteriorate, oil burn-off increases and sludge can build up, which can all result in a decrease in engine performance and, ultimately, reduce engine life," said Tom Olszewski, automotive technical advisor, ExxonMobil Lubricants and Specialties. "Mobil 1 High Mileage addresses the common concerns of the older car."

Mobil 1 High Mileage is a fully synthetic formula featuring SuperSyn, an extra-high viscosity synthetic fluid. In addition to outperforming both conventional and other high mileage motor oils, Mobil 1 High Mileage provides exceptional protection against engine wear, under normal or even the most extreme conditions.

Mobil 1 High Mileage is designed to maximize engine performance and help extend engine life, reducing the sludge and deposits that conventional oils can leave behind. Its higher viscosity formula helps reduce oil burn-off, while the extra anti-wear additive protects critical engine parts and extends engine life.

For more information about this new Mobil product, go to www.mobiloil.com. SOURCE: Exxon Mobil Corporation