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|Shell Joins the Crowd and Bumps Price
For those that were thinking Shell might take a pass
on this last round of price increases, think again.
Although certainly later than most of the other
majors, Shell letters out on June 5 announcing that it
too would be raising the prices it charges marketers
for its juice.
According to Jobbers World’s sources, effective July
10, the price for Pennzoil and Quaker State
conventional, high mileage, blends and synthetic
passenger car motor oil will reportedly increase $0.64
a gallon on packaged product and $0.48 a gallon on
On the heavy duty side of its business, Shell Rotella
T, Rimula Premium, Pennzoil Long Life and Quaker
State HDX conventional will increase $0.48 a gallon
on bulk and package. Synthetic HDEO will increase by
$0.52 a gallon.
Jobbers World has also learned that Shell’s
mainstream & specialties Industrial lubricants will
increase by 5-10% and its marine lubricants will
increase by $0.56 a gallon.
Subscribe to Jobbers World for all the details on
these and other price increases.
|Valvoline also moves on price…
Although full details of its increase have not been
seen, Jobbers World has learned that Valvoline will
increase its marketer prices by $0.48 a gallon on bulk
and $0.52 a gallon on packaged lubricants. These
price increases are expected to go into effect in July.
|Correction on Castrol
In the previous issue of Jobbers World we incorrectly
reported that Castrol was raising its marketer prices.
Since that time, however, we have learned that
although Castrol did announce a price increase for its
lubricants, the increase effects only its retail class of
trade. Consequently, marketers had not seen a price
increase from Castrol at that time.
Castrol’s increases to the retail class of trade
included Castrol GTX and HD PCEO going up $0.56 a
gallon on packaged goods, and $0.52 a gallon on
bulk. Its mid-tier lubricants, including Castrol high-
mileage, GTX Startup, and synthetic blends, went up
$0.60 a gallon on all package sizes. Syntec
reportedly went up $0.64 a gallon at in the retail
class of trade.
|Ultrachem Releases New Handbook on Synthetics!
Ultrachem releases what may be the best handbook
in the business on synthetic lubricants. Its new
Lubricants and Specialty Products Handbook
112 pages of useful information on the synthetic
lubricants market, including a primer on synthetic
lubricants, an extensive oil cross-reference guide, an
ester compatibility guide, temperature conversion
charts and a viscosity chart.
This Handbook is the
first edition of what Ultrachem’s Bob Whiting says
is “a salesman’s aid.” According to Whiting, "it is
bound, can be easily folded flat, and is the perfect
reference for the jobber who may not have a
competitive line of synthetic lubricants available."
For more information on the handbook... contact Bob
Whiting at (302) 325-9880.
|Summit’s Training Seminar Had Marketers Taking Notice
According to several marketers in attendance at
Summit’s training seminar last month in Tyler, TX, the
seminar was “fantastic.” Summit reportedly
demonstrated a broad-base of knowledge about
synthetic lubricants. But even more impressive, one
marketer said, “this was not a dog and pony show,
they have genuine respect for their distributors."
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