WHAT WERE/ARE THEY THINKING???? |
On January 7, 2006 Jobbers World reported that
Castrol was the
first major to increase the price of its finished
lubricants in 2006. Taking effect on March 1, 2006,
word on the street was that Castrol would increase
the price of all Castrol
GTX PCEO by $0.28 a gallon on bulk and $0.36 a
gallon on packaged product. Its mid-tier PCEOs
(including GTX High Mileage, Startup, and Syntec
Blend) will reportedly increase $0.36 and $0.44 a
gallon for bulk and packaged, respectively. And
according to Jobbers Worlds sources, Castrol was set
to bump the price of its synthetic PCEO up by $0.64
a
gallon for both bulk and packaged product.
Well Think Again! For reasons only a few will
likely
ever know, late breaking word on the street this
morning is that Castrol rescinded its $0.36 a gallon
increase announced for March 1st, and increased it
to a $0.56 a gallon, effective March 13th.
OUCH!
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CALLING ALL LUBRICANT MARKETERS! |
Ever wonder what lubricant marketers really think
about the majors? Have you ever wished you had an
opportunity to tell the majors how you really feel
about their programs and practices without fear of
retribution and reprisal?
Well now is your chance! Some of the
majors want to know what you really think.
They want to know how they really rank and rate in
comparision to other suppliers. They want to know
becuase they want to improve how they do business
with you.
Jobbers World will collate and analyze the
responses of you and your colleagues and produce a
summary report for every lubricant marketer who
participates. You'll have exclusive access to our
summary report, which will help you assess how your
supplier compares to other majors.
THIS IS YOUR LAST CHANCE TO PARTICIPATE IN
THE SURVEY AND TO JOIN OTHER MARKETERS IN
MAKING SURE YOU ARE HEARD WITHOUT BEING SEEN!
Your participation in this survey will be kept
confidential. Responses will only be presented in
aggregate form.
Thanks in advance for participating in this important
and timely survey.
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