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News For and About Lubricant Marketers
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March 2005
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Cenex
Cultivating Growth and Opportunities
If you ask a farmer who the leading suppliers of
lubricants are in the US you will typically hear the
familiar names of such majors as Shell, Chevron,
Mobil, ConocoPhillps, and Citgo. But in addition,
there is also a very good chance you will hear one
or two more names, and you can be sure that one will
be Cenex. That's
because Cenex is one of the leading lubricant brands
in the agribusiness sector. So what is Cenex and why
is it now important for lubricant distributors to
hear about them?
One reason is becuase Cenex is now looking to leverage
the brand equity it enjoys in the agribusiness sector to
grow its lubricants business in other markets. This
includes a brand new (slick) look for its packaging,
more robust staffing, and business opportunities for
the "right" distributors.
Subscribe to Jobbers World today to find out what
you need to know about Cenex.
Jobbers World
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New Products to Old Markets, and Old Products to To New
Will Less Prove to Be More?
All the buzz in the lubricants business over the
last month has been about ExxonMobil's new family of
high endurance motor oils. It's making quite a
splash. In fact, if you attended the
UAW-DaimlerChrysler 400 in Las Vegas during the
second week in March, you might have thought the
race was the Mobil Clean 5000, 7500, or 15,000.
Advertising for these new brands was huge!
Promotions for the brand could be seen on a fleet of
taxis and trucks wrapped with Mobil's colors, and
rolling billboards signing its praises. Planes were
seen pulling banners across the sky advertising
these new products and rumor has it that 65,000
Mobil tattoos were distributed by a small army of
smiling faces hired by ExxonMobil to get the word
out. There were speedway signs, charity poker
challenges, Mobil 1 hats, thousands of branded
concession trays, radio and television
advertisements, race cars, and other forms of
marketing to make
sure that anyone and everyone in attendance at the
UAW-DaimlerChrysler 400 heard about Mobil's new
products.
Introducing this new product line was a
bold and strategically brilliant move on the part of
ExxonMobil and there is little doubt that ExxonMobil
will enjoy significant growth because of it.
Not to take anything away from ExxonMobil, but
sometimes less can be more. And maybe that will turn
out to be the case with Shell (SOPUS). Becuase while
ExxonMobil is making plenty of noise bringing new
products to existing markets, SOPUS appears to be
quietly laying the groundwork for success by
doing quite the opposite.
Find out more by subscribing to Jobbers World.
Jobbers World
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CONOCOPHILLIPS LAUNCHES NATIONALLY BRANDED
FAST LUBE PROGRAM
ConocoPhillips Company, a leading
global petroleum company and the fourth largest
lubricants supplier in the United States, today
announced the launch of "Lube Shop", a new fast lube
program designed to help operators of fast lube, car
wash and gasoline outlets enhance their current
business or build a successful Lube Shop operation.
Click here for the complete story.
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How to Win Bids in the Lubricants Business
There are two fundamental requirements a lubricant
marketer must meet to win a bid; pricing being one.
Although some might think the lowest price is the
more important of the two, it's actually not.
Instead, the most important requirement necessary to
win a bid is to be in compliance with the invitation
for bid and the bid solicitor's purchasing policy.
If you're not, your price is irrelevant. And beyond
being a waste of time, a rejected bid can also sting
because it provides the competition with insights
into your pricing.
Once a bid has been accepted, all eyes then move to
price. In most cases, price will determine who is
awarded the contract. Because of this, a lubricant
marketer needs to do its homework. This homework
starts with a review of previous bid tabulations and
bid award histories for any open bid contracts being
bid and other similar bid tabulations in the
marketer's geographic area of influence. In
addition, it can also be very beneficial for a
marketer to take a wider look at the bid activity
for the company that was previously awarded the
contract.
Subscribe to Jobbers World and ask for a copy of the
February issue for the complete story and summary
of 2004 Bid Prices for selected commerical and
industrial lubricants. We did the homework
for you!
Subscribe today
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NEW ALEMITE GREASE GUN TAKES AIM AT INEFFICIENCY
Alemite introduces its new reservoir filler
grease gun. According to Alemite, it is the fastest,
lightest, most durable and
convenient grease and oil dispenser available today.
The low pressure, high volume reservoir filler gun
can dispense 14-ounces in less than 60 seconds,
provides up to 1,000 PSI and will not pump air into
a centralized lubrication system. The most unique
benefit of the gun is that operators can use it with
their own electric drill.
"With our innovative technology, we've designed a
gun that completely revolutionizes the use of manual
grease guns," says Bill Sumner, R&D manager at
Alemite. "You can literally just reach in your
toolbox and use your own drill to operate it. We
have proof that this gun requires much less effort
and time to use than a lever gun, with a minimal
increase in cost."
Click here for more on this story
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