A majority of U.S. industrial companies are having trouble measuring social media marketing ROI.  I can understand their frustration.  

Too many companies measure social media marketing success by only counting esoteric measures such as "Likes" and "Followers." Unfortunately, these measures don't go far enough to demonstrate ROI and, according to research, over 80% of people that "Like" a Facebook business page never return to it again.

Learn how to measure social media marketing success by focusing on Reach, Engagement and Conversion.