"Changing the Game"

A Newsletter For and About LEADERS at Every Level in the Sports Industry

In This Issue
A Note from the President
NetWorks Spotlight Interview
In Their Own Words
Industry News
NetWorks Rising Star
Career Advice
Small Business Profile
NetWorks Sports Recommended Book
NetWorks Sports Mission Statement
About "Changing the Game" Newsletter
A Note from the President

Hello Game Changers,

If you're anything like me, you can't believe that we are already more than 24 hours into August.  This summer truly seems to be flying by right before our eyes.  For many hardcore sports fans, that means the start of the football season (college & pro) is upon us and the events of the last week in the NFL certainly have given us a preview for what promises to be an amazing journey to the Super Bowl.

With over 600 personnel transactions taking place in the 4-5 days after the NFL labor deal was struck, I was reminded of how efficient we can all be when we work together and clearly communicate our objectives.

I encourage each of you to make the most of every day that you have. Great things can be accomplished in a small amount of time.  So make the most of our last month of the summer (professionally & personally), so that you can focus on new endeavors in September!

We are excited to bring you some incredible feature stories and profiles on professionals doing exceptional things in the sports world. This week's newsletter is headlined by Jason Mayden, a former designer for Brand Jordan and the new Director of Innovation for Nike Digital Sports.  Jason's story will undoubtedly be an inspiration to many of you as you continue to pursue your passion.  Handpicked by Jordan himself, Jason is about to set the sports industry ablaze!

As we continue to receive wonderful feedback from our readers, we are launching two new sections in this week's issue of "Changing the Game" Newsletter!  Enjoy the following new sections:  Small Business Profile & NetWorks Book Recommendation.

As always, if you haven't already, make sure you sign up for the bi-weekly newsletter.  Also, don't forget to share the newsletter with your co-workers, peers, friends, and family.   

Help us make a difference in someone's life by inspiring them to pursue their dreams!  Enjoy!

All the best,
Angela Taylor Signature
Angela Taylor

President, NetWorks Sports Consulting


NetWorks Spotlight Interview
NetWorks Spotlight Interview with ... 

Jason Mayden

Director of Innovation, Nike Digital Sports

Written by Tracey Savell Reavis 


Jason Mayden
Jason Mayden - Director of Innovation, Nike Digital Sports

Jason Mayden could talk about carbon fiber arch plates and laser etched tongue details all day. His goal, from the young age of 12, was to design sneakers, specifically Air Jordans. He chased his Nike dream with a laser-like focus, and landed a summer internship at Brand Jordan, while in his third year of design school.


But it was six years later, when the impossible dream, at least for a kid growing up on the Southside of Chicago, came true: He was named the lead designer on the new Jordan shoe. Drawing inspiration from the sport of fencing, from the propulsion of a Paralympic athlete, and from the legendary ball player himself, Jason created the Air Jordan 2009 with a design described as both conforming to the brand's storied history, and demonstrating a fresh and forward-thinking approach. Since then, he's spearheaded the design of signature shoes for Derek Jeter and Chris Paul.


More than just a former athlete - he turned down football scholarships to pursue a career as a designer - and more than just a creator - he considers himself an illustrator and graphic artist - Jason is also an innovator who can see the big picture for business. He just completed his Masters of Science at Stanford Graduate School of Business as a Sloan Fellow, where students are chosen based on their past accomplishments and their potential as future senior leaders. When Jason starts his new position on August 15th, one that was created specifically for him, there's no doubt this is yet another chance for him to make an impression and to leave his unique footprint on the world of sport innovation.



Read More of our NetWorks Spotlight Interview with Jason...  


 In Their Own Words Former Athletes Succeeding in Business

In Their Own Words profiles former student-athletes who have leveraged their experiences on the field, court, and in the pool to buoy their professional careers.  They've had success in the classroom & in their sport, and now are enjoying tremendous success in various sectors around the world.

In Their Own Words with Mary Toy
Mary Toy
Mary Toy - The Publicis Groupe
As the rapidly evolving advertising industry continues to innovate , Mary Toy - a former Track & Field Athlete at Boise State University - continues to draw upon her experiences as a competitive athlete to help her agency and its clients execute superior business to business and business to consumer campaigns.  No stranger to understanding what it takes to succeed at the highest levels of athletics, Toy had two older brothers, David (U of Washington) and Maury (UCLA) who played Pac-10 football.  The principles learned in team sports & individual excellence have allowed her to launch a very successful career with global advertising agency, The Publicis Groupe.  


In this edition of In Their Own Words, Mary, an executive with over 15 years of experience in the advertising industry, tells us how her days as a student-athlete have guided her ability to successfully execute strategic plans while managing the complex relationships between the client and her agency team.


What is your current title and how long have you been in this position?
I have worked with The Publicis Groupe for 15 years.  Most recently (the last 5 years) as Senior Account Supervisor.

Tell us what your specific role is with the organization?
As an account supervisor I am responsible for managing and mentoring a team of account executives and coordinators as well as leading the creative team that consists of copywriters, art directors and digital producers. My main job function is to act as the primary liaison between the agency and the client, to provide strategic planning and execution while overseeing day-to-day program and budget parameters and the project timeline.



Industry News

Girls Who Run the World (or Sports World) 
Written by Angela Taylor

This goes out to all my girls
That's in the club rocking the latest
Who will buy it for themselves and get more money later

Who Run the World? Girls!

This goes out to all the women getting it in,
Get on your grind
To the other men who respect what I do
Please accept my shine

Yani Tseng - British Open
Well, there's no doubt that Beyonce Knowles is certainly one of the entertainers who is running the world these days as is evidenced by her latest hit song (lyrics listed above) Girls Who Run the World.

Following in her footsteps, it seems like several female athletes have taken Beyonce's lyrics to heart and are trying to put their own stamp on the sports world.

While the sports industry remains a male-dominated industry and the support for women's sports (team & individual) is modest at best (but growing), a few women have leveraged their athletic skills to demonstrate their marketability, which may eventually allow them capitalize financially.

The summer of 2011 has seen two injured stars re-acquaint themselves with the winner's podium (Serena Williams and Maria Sharapova), a young hoops star captivate the attention of the best to have ever played (Maya Moore & MJ), a tennis star captivate a country (Li Na), and a team (USWNT) compel Americans to actually enjoy watching more than one soccer game in a week.

As a result, corporate marketing departments are opening up their vaults to a group of athletes who had only seen modest endorsements opportunities in the recent past.  Now, not to get ahead of ourselves, because the market & ability for female athletes to garner the eight figure endorsements that their brethren make is no where near, but we are making progress.  

Here are a few of those individuals who are leading the charge and dancing to the beat of Beyonce's hit song.


Read More Industry News about Girls Who Run the World...   

NetWorks Rising Stars - Talented Future Leaders Looking forĀ Employment Opportunities

NetWorks is committed to supporting young professionals looking to get their foot in the door in the sports industry.  Our team has received an extraordinary amount of support throughout our careers and are truly impressed with the generation of young leaders who are ready to help take the sports industry to all new heights.  If you know of any individuals like this, please let us know about them.  If you are in a position to hire or recommend these NetWorks Rising Stars, please contact us and we will put you in touch with them.  They are our future!

Today's NetWorks Rising Star is Chris Hobbs Jr.

"Chris is quite an impressive young man.  After speaking with him, you will instantly recognize that he has a bright future ahead of him.  He is a personable individual who is committed to being the best at whatever he sets his mind to and backs that commitment up with an extraordinary work ethic.  He is definitely a future leader in the sports industry."
--Angela Taylor, President - NetWorks Sports Consulting 

Name:  Chris Hobbs Jr.

College:  Stanford University (Undergraduate) and Georgia State University (Graduate)

Degree(s):  Bachelor of Arts in Communications.  Master of Science in Sports Administration - conferred 2012

Resume Available:  Yes, upon request (send email request)

More NetWorks Rising Stars w/ Chris...

Career Advice

NetWorks Sports 15 Career Tips
Regardless of your job title, salary, age, or employment status, at some point in your life (at multiple points for most of us) you will seek to gain greater clarity into "what do I want to be when I grow up."

We spend countless hours in school preparing for the real world and yet, there is no perfect formula for finding the job of your dreams.  Be patient.  It is a journey that you must go on, but one that will reward you when you finally realize what it is that you enjoy doing.

For those of you seeking more than a job...a CAREER, here is our advice to help you FIND YOUR PASSION! 15 Basic Tips to help you find the holy grail!

Focus your energy on what makes you happy
Identify your strengths, weakness, and interests
Network, network, network and then build your network
Do your research to find out about careers that interest you

Yearn to learn on a regular basis, education is an on-going process
Observe mangers or leaders you admire and respect
Utilize social media platforms like LinkedIn to connect with others
Remember that Hard Work Pays Off

Prepare for the job of your dreams in everything that you do
Always be prepared
Study the industry you are interested in
Seek out mentors and advice
Invest in your personal brand and developing your personal brand
Orchestrate your plan...don't expect others to do it for you
Network some more!!

Good luck with your journey!


NetWorks Sports' Small BusinessProfile

The NetWorks Sports Small Business Profile is a brief vignette that provides a closer look at companies founded by individuals who have been involved in the sports industry at some point in their career. These business owners will share their journey as an entrepreneur as well as insight for those of you interested in starting your own venture.

Intelligent Ethos Logo

Name: Dana Winbush


Title: CEO & Chief Strategist


Company Name: Intelligent Ethos, Inc.


Company Website: www.intelligentethos.com


Blog/Twitter/Facebook: http://www.facebook.com/Intelligent.Ethos



When did you start your company and what was your inspiration for starting it?
Intelligent Ethos was officially incorporated in May 2010.  I am very passionate about entrepreneurship, and I had been trying to find my place along this path for some time.  After a long career in the workplace, with many ups and downs, I finally concluded that launching my own business was the only option that was acceptable for me.  I am equally passionate about seeing other entrepreneurs find success, and my company is designed to do just that.

More on this week's Small Business Profile...
NetWorks Sports' Recommended Book

This week's NetWorks Sports' Recommended Book is Energy Bus: 10 Rules to Fuel Your Life, Work and Team with Positive Energy by Jon Gordon.

With so much going on in our professional and personal lives these days from the polarizing political debates affecting the global economy and everyone's personal finances to the challenges of a 24/7 workforce, it is difficult to maintain a positive outlook.  But regardless of your position in the home or in the office, you can inspire others to look on the brighter side of things simply by living your life with positivity.

Energy BusWe all know those individuals who you enjoy being around because they are always able to put things into perspective & remain upbeat even through adverse situations.  We all have the ability to positively affect our environment.  With a little focused attention...you can be the person to bring positivity.  It's contagious!

That's what Jon Gordon conveys in his bestselling book, which is inspiring people around the globe.

The Energy Bus is easy to read due to Gordon's witty storytelling and insightful "10 secrets" for success (in life, home, and work). The best part was that the stories were about real people who are going through the same things that you & I are on a daily basis and the tips are simple & easy to incorporate into your life.  

The book can probably be read in one sitting (or on a not too long flight), but you may find yourself wanting to backtrack to revisit a lesson that struck a chord with you.

The best thing is that you finish the book inspired with a plan of action to change the energy around you.  

Definitely a book to recommend to your family, friends, and co-workers!



NetWorks Sports Consulting's mission is to provide customized and comprehensive strategic consulting & marketing services that will assist every client to effectively position themselves in their respective markets with the optimal goal of helping them to accomplish their stated short-term or long-term objectives while incorporating a social component to the project.

About "Changing the Game" Newsletter

The Changing the Game Newsletter profiles minorities at various levels throughout the sports industry (high school, collegiate, professional, and international) who have impacted the sports industry through their leadership and those who have leveraged their experience as student-athletes to impact their careers & their communities.  Changing the Game is published twice every month.


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Vol 1, Issue 3

Angela Taylor


NetWorks Sports Consulting

Today's Video Spotlight:
This week's favorite video is NFL Players & Owners Announcing that they had Reached an Agreement

Click on YouTube Image

Players, Owners Come Together


Book - Invisible Man 

Music - Bjork

Artist - Alphonse Mucha

Quote of the Week:
"A man who views the world the same at fifty as he did at twenty has wasted thirty years of his life." 
~ Muhammad Ali
Sports Poll of the Week:
What was the biggest sports story from July 2011?

Upcoming Events:

International Sports Science + Sports Medicine Conference
(August 18-20, 2011)
Newcastle Upon Tyne, England

IMG Sports Marketing Symposium
(October 5-6, 2011)
New York City

(November 9-10, 2011) 
New York City



Athletic Business Conference

(December 1-3, 2011)

Orlando, FL


Contributors in this issue:

Exclusive Travel Opportunity

CWOE Globe

Spend 10-days/8-nights traveling through Spain with WNBA Star Candice Wiggins

For more information 

Book Promotion:

Purchase a copy of SuperParenting: Raising the Next Generation

SuperParenting: Raising the Next Generation

Click the book to find out more information about SuperParenting a program designed by 2-Time WNBA Champion, Olympia Scott & her mother Dr. J Parker Scott.

NetWorks Sports
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