FOR IMMEDIATE RELEASE

September 4, 2012

10:00 AM EST

Media Contact: 

Lauren Gaulin

Communications and Development Coordinator, EIE

(703) 476-7890

lgaulin@enough.org

September 4, 2012, Washington, D.C.- Enough Is Enough^® (EIE) announced their collaboration with AT&T to promote Mobile Safety Initiatives including AT&T's ongoing "It Can Wait" campaign and "No Text On Board - Pledge Day" on September 19.  As part of their work together, EIE has incorporated a new "It Can Wait" Safety 101 Rule promoting mobile and texting safety. This rule will be implemented in the upcoming 3.0 version of the "Rules 'N Tools^®" segment of EIE's Telly award-winning, multimedia Internet Safety 101^® Program. Today, EIE released the video version of the new Mobile Safety Rule available on both AT&T's and Enough Is Enough's websites and on YouTube.

 "We applaud AT&T's leadership to raise awareness of the dangers of texting while driving and are pleased to work with them in this important effort," said Donna Rice Hughes, President of EIE and Executive Producer and Host of the Internet Safety 101^® Program. "Due to the enormity of the problem for teens and adults alike, I urge all drivers to cease texting while driving as a personal priority year round. Join me in taking the pledge!"

"AT&T is pleased to continue our long-standing support of Enough Is Enough and their compelling Internet Safety 101 Program which is a benchmark for adult Internet safety programs," said Andrea Brands, director of consumer safety and education, AT&T. "We urge parents and adults alike to take advantage of the Internet Safety 101 resources which are designed to help our youth stay safe on all Internet-enabled devices."

AT&T's multi-faceted initiatives raise awareness about the issue of texting while driving and educate the general public about the dangers of using wireless devices while driving. EIE and AT&T's joint efforts enhance the impact of EIE's existing Internet Safety 101^® Program while expanding the audiences receiving AT&T's "It Can Wait" campaign and other safety initiatives. The shared goal is to reduce mobile dangers by providing educational resources and training to parents and adults responsible for childcare, education, child supervision, and child protection nationwide. Through utilizing EIE's Internet Safety 101^® Program initiatives, parents, educators, and adults will be educated and motivated to implement both safety rules (non-technical measures) and software tools (technical measures) on youth's Internet enabled devices (Rules 'N' Tools^®).

In 2011, AT&T announced a four-year series of contributions totaling $1 million to help educate the public and spread the word about the "It Can Wait" campaign. This builds on 2010 contributions of $250,000 to nonprofit youth safety organizations to support the cause.

About EIE

Enough Is Enough^®(EIE) is a 501(c)3 national, non-partisan non-profit with a mission to make the Internet safer for children and families by advancing solutions that promote equality, fairness and respect for human dignity with shared responsibility between the public, technology and the law. 

Enough Is Enough's national sponsors include the U.S. Department of Justice, AOL, AT&T, Comcast, Google, Microsoft, The Salvation Army and Verizon.

About Internet Safety 101
The Internet Safety 101^® multimedia program was created to prevent Internet-initiated crimes against children through educating, equipping and empowering parents, educators and caring adults with the knowledge and resources needed to protect children from online p*rnography, sexual predators and cyberbullies , as well as cyber security risks and dangers related to social networking, online gaming and mobile devices. The proven evidence-based curriculum motivates and equips adults to implement both safety rules (non-technical measures) and software tools (technical measures) on youth's Internet enabled devices.

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