The Entrepreneurial HR Advantage
 
April 2009
Issue 2 
Greetings!
 
March was an unbelievably exciting month for the Kirwin Group.  We have had the continued honour of working with great organizations to help them maximize productivity during a challenging time.  The Kirwin Group also received some great coverage in the Financial Post and an opportunity to speak on a panel called Great Women-Great Stories at Wilfrid Laurier in celebration of International Women's Day.
 
We hope you enjoy this issue and be sure to check out our upcoming free webinar outlined below. 
 
Cheers,
 
The Kirwin Group 
Succession Planning
 
Engaging Employees in Difficult Times:
 
 
The Role Training Can Play
 

 
JODI SPALL

The current economic downturn is dominating news articles, talk shows and daily conversations. In the same breath, research is reporting the importance of business leaders driving employee engagement in their organizations to achieve business goals in these tough economic times. The challenge is to determine how best to drive employee engagement with limited financial and human resources.  Training is one area where business leaders can focus. 

Training can assist in the retention and recognition of key employees to engage individuals that may be feeling unnecessarily vulnerable in their roles. A recent Towers & Perrin Global Workforce Engagement Study (2007-2008) found employees ranked "improving their skills and capabilities" as a key driver for employee engagement in organizations.
 
Where do you begin?
  The challenge is to understand that effective training expands beyond the program itself to include a comprehensive and focused training plan that is supported by the business leader. Effective training plans involve:
 
1.  Identifying your organization's needs:  A needs analysis identifies what training needs exist in your organization. This involves asking key questions such as - What core skills and abilities are critical to the long term success of your business? What behaviours need to be improved to drive business performance?  It also involves a close review of your strategic plan, business goals, business metrics, and employee performance reviews so you can focus appropriately. Needs should be prioritized based on the organization's key strategic goals.

2.  Identifying who will benefit from training:  With the needs identified, it is important to then determine which employees require training? It might be one employee or alternatively it might be an entire team that requires a shift in behaviour or learning a new skill.

3.  Selecting the training program:  Selecting an effective training program involves considering a number of factors - what is the training need, who is being trained, what is their learning style, what is the budget, etc. Too often, costly off the shelf programs are selected as the quick fix to address an identified training need without yielding the desired results. Instead, it is important to ensure the training program is structured to meet the identified skill or behaviour gaps of the individual or team

Combined with training programs, formal mentoring programs with experienced employees acting as mentors for employees can assist in developing skills and behaviours. This allows for direct on-the-job learning to reinforce new skills and behaviours with minimal expense (e.g. the mentor's time).

4.  Reinforce & implement on the job:  Too often employees attend training programs and then permanently file their training materials. It is therefore important to establish a plan to reinforce the learning back on the job. This should be outlined in the employee's annual performance goals and can include actions such as training colleagues, leading a project utilizing the tools, etc. It is critical the business leader supports and reinforces the employee through active participation in the training program, modeling the behaviour or skills learned, and providing ongoing coaching and clear performance goals.

This is a critical time in your organization to ensure you have a solid training plan in place as part of an overall learning and development strategy. The long term results will be a highly engaged and motivated workforce to drive overall business performance and results to weather all economies.

 
Leaders see beyond their own limitations - and those of others.  They develop people into what they could be.
-Jim Clemmer-
 
Kirwin Group Logo
 
 
Entrepreneur1
 

Entrepreneurs speaking about entrepreneurs

The Kirwin Group has worked with JAN Kelley Marketing - a Burlington-based marketing communications company with 57 full time employees - for over three years now. We have helped JAN Kelley with its performance management system, leadership development, employee recruitment and other HR-focused areas.
 
In working with JAN Kelley, we have been very impressed with their culture and creativity. They are truly committed to excellence, learning and community (both within and outside of the agency). When we asked Jim Letwin, agency president and CEO about the agency's focus he said "we work on a broad range of marketing communications challenges with clients in many different sectors, but we have developed specialized skills in marketing to and through franchise and dealer networks".
 
A visit to the agency's website at www.jankelleymarketing.com certainly reflects this focus. You'll see a full range of very impressive strategic marketing and creative work across a number of media and digital applications, especially for clients such as Firkin Group of Pubs, Navistar International and AIC - organizations who sell to and through independent franchise, dealer and sales networks. We invite you to check them out and consider them as a potential partner for your business!
 
JKM logo
 
 
An invitation
for you
 ...
 
 
To experience one of our training programs first hand, participate in our FREE training webinar on May 4, 2009 from 1pm-2pm on: 
 
The Whole Brain - Thinking Style Preferences
 
This webinar is focused on understanding how our thinking preferences impact how we communicate, make decisions and interact with others.
 
The Kirwin Group has extensive experience in developing training plans in organizations, combined with delivering cost-effective, yet practical training programs yielding bottom-line results.  

Join our webinar by contacting:
mdouglas@kirwingroup.ca or (519) 766-0709.

 
 
 
 
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The Kirwin Group ~ 519-766-0709 ~ www.kirwingroup.ca