Alliance To Benefit from  

New Bikes Are Better Product Line

Washington, DC - May 5, 2011 - Just in time for National Bike Month, the Alliance for Biking & Walking will be the first recipient of funds from a new "Bikes Are Better" product line launched by Fyxation. The innovative and fashionable gear is now available for purchase and 25 percent of profits will be donated to bicycle advocacy and bicycle related non-profits. The Alliance for Biking & Walking will partner with Fyxation to benefit from the proceeds through June 30, 2011.

Fyxation is best known for its colorful and durable line of urban cycling parts and accessories. The Bikes Are Better initiative is the company's first foray into soft goods and currently includes a branded T-shirt, messenger bag and pedal strap. Product partners include Rickshaw Bagworks out of San Francisco, which worked with Fyxation to develop a custom "Bikes Are Better" Zero Messenger bag, and Hold Fast out of Baltimore, which developed the "Bikes Are Better" FRS (foot retention system).

The goal of the Bikes Are Better initiative is to help advance national and local bicycle advocacy projects. The Alliance is a coalition of more than 170 local and state bicycle and pedestrian advocacy organizations across North America.

"We are all avid cyclists here and recognize the importance of local and national groups that promote cycling as a means of transportation," says Nick Ginster, Founder and General Manager of Fyxation. "What started off as a T-shirt has turned into a line of soft goods with the help of some of our industry partners. We plan to continue to expand the breadth of the Bikes Are Better line and our goal is to donate the proceeds to a new non-profit every month."

"The Alliance is honored to help Fyxation launch this useful and fun product line," says Jeffrey Miller, the Alliance's President and CEO. "Our movement is growing quickly because more and more people recognize that bikes are better - better for our health, for our environment and for our public spaces. We're glad Fyxation has taken the initiative to support the Alliance and, our member organizations, in making their communities better for bikes, too!"

Bikes Are Better gear is now available for purchase at www.fyxation.com/products-page/bikes-are-better. For more information, visit the Fyxation blog.