Million Dollar Marketing Materials for Pennies
 Ever looked
at your competitor and wondered where they
found the cash to put together such elaborate marketing materials? Pocket
folders, stacked inserts, brochures, booklets, sales sheets ... the
list goes on and on. As a small to medium sized business, often times,
your presentation & marketing materials are an afterthought. However,
as you well know in business, it's often the small details that leave
a lasting impression.
With a little planning, you can have all your presentation materials
printed, packaged and ready to walk out the
door at a moments notice.
Bid packages, Introduction/Welcome packages and Starter packages generally
include the same basic information about your business: business bio, services
and pricing or rates.
Presenting this information in a professional manner makes your business
appear more reputable and reliable. A one man band can look like an
orchestra with the proper materials.
The key to professional looking presentation materials is maintaining
visual consistency. Remember
your Visual Library? This is where it shines. By having your colors,
shapes, fonts and images pre-determined, creating professional marketing
materials becomes a snap.
Stretch Your Marketing Dollars:
- Brochures : Brochures are incredibly versatile. They can be mailed, handed out or placed in rack card holders. As they are folded to a standard size, they can expand to fit your information. Brochures are perfect an a individual piece of marketing. These cost approximately the same as a double sided flyer but the impact is much stronger.
- Stacked
Inserts : The beauty of stacked inserts is the separation of information. By changing a single insert, the entire package can be customized. This allows you to add more information
to your marketing materials that you would avoid placing in brochures;
such as employee information or prices. If you plan on adding pricing or other customized information, plan your inserts accordingly. Design your inserts so that the customizable page is a standard 8.5x11, which can be run through your office printer. This freedom allows you to create a
beefier, more impressive package. Pre-printing and stuffing your pocket
folders makes for an easy "grab & go" set of marketing
materials.
- eMarketing: By taking your marketing & advertising online, you can contact your entire client base, as often as you desire without paying printing and postage costs, two of the biggest costs associated with marketing/advertising materials. Just sure to include (and honor) a way for your clients to opt-out of your mailing list. Follow this link to set up a Free Constant Contact account.
- Pocket
Folders : When you have multiple pieces of information, it is imperative
to have something to hold it all together. A pocket folder is often
called into duty. To save on the cost of printing custom pocket folders,
visit an office supply store. They carry linen pocket folders in
conservative colors. By placing a sticker with your logo on the front,
you have created a customized pocket folder to hold all your materials
together. This works well in the short term. When you start to plan
for the long term, talk to your printer or Graphic Designer. When purchased
in larger quantities (1000+) custom pocket folders can become as cost
effective as generic.
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