So this newsletter reaches you in a timely manner I'm going to simply list my notes as brief as I can below. I am omitting sales course material as I think you are more interested in product news. The two "expo" events which went on in the AMSOIL Arena were for the observers so difficult to take notes yet stress was placed on the new hydraulic oil (HV - Low Cost Multi-viscosity). Just too much to record..
Other companies do not do comparison oil testing against AMSOIL.
What's new & review:
Reformulated Lines, Amsoil garage, New Products, New distribution methods, railroad, advertising, installer locater, environmental points.
One dealer suggested in slogans "Your loosing money vs. "Save" which is used on products which you may not need.
My goals:
More recognition for achievements, more ROTS follow-up.
How to communicate with Amsoil Corporate. Stress to dealers the communications links in DZ.
Sales course - story told: Restaurant wait staff excellent for dealer prospects. Excellent Customers. Watch for waiters and waitresses who exemplify customer service. They may not love their job but may be interested in what you have to offer.
Feefighters.com - Credit card merchant accounts - low and no fees.
Altrum - 31 items. Omega 3 - fills in heart protection & repair. Most critical
Brain power - Opens capillary blood veins in brain repairs blood circulation.
Crop enhancement just by adding .5 gallons per acre in addition to the NOF 3% solution (the least is 3%). Tests show significant enhancements with that addition.
Gallons water X .03 = minimum amount of 4-3-3. Remember sandy soil cut application in half and apply twice. Increase OM per test results.
Read Converting To An Organic Or More Sustainable Cropping System
Aggrand returns the carbon cycle which sparks off mineralization via soil organisms which stabilizes nutrients - stabilizes organic matter.
New 4-3-3 Price went down for the OMRI version.
Organic Trade association Members. Be sure to join. Update all AGgrand literature - All new & more to come.
Abundance of nitrogen through Ammonia - A nation that destroys its soil destroys its self (Roosevelt quote).
Sales - Book recommendation: "What Great Salespeople Do - The Science of Selling Through Emotional Connection and the Power of Story" by Michael Bosworth and Ben Zoldan.
It's not about your products, it's about their problems!
80/20 rule. 20% of your dealers drive 80% of the business. OR 20% of your customers drive 80% of sales.. Today 87/13
Golden Circle - Different thinking Why-how-what. People don't buy what you do, they buy why you do it.
Simon Sinek at TED.COM Use the power of story.
Company story
your story
Who you've helped story
The buyers story
Street sweepers buying grease & hydraulic oils - calls for Vickers 1-286-5 ; M2950-5 which ours exceeds.
Find out cost and problems for snow plows
Pump test - Parker Hannifin absolutely clean
At -40C the Amsoil HV is only � the Brookfield viscosity of popular brands!!
ABOT test - hydraulics varnish - none
30% less expensive than average AW series! Could become top selling Amsoil product in all regions.
G2985 One Voice now posted!
Warranty Section & Claims/.
Listed selection of documents to train dealers and help customers regarding questions - al available in DZ - Make seperate newsletter regarding.
Whole section on 2-cycle engine failures. 2-cycle engine sales soar once again. No end to 2-cycle oil sales.
Types of failure:
- Dust & Dirt contamination
- Lack of Oil (2-cycle)
- preignition & detonation - knock
- heat seizure
Bearing failure types
- Rolling failure (roller - low heat = manf failure)
- antifreeze
- oil starvation
- metal fatigue
Failure Modes - Geometry - oil selection
Flat tappet cam lobe oil solution -
Crank - cracks will create failure regardless of oil. Bluing will indicate oil was problem.
SDF-121 CanAm 400 testing was done/ Call Tech Services regarding this filter.
Amsoil does not turn away from problems.
How, why, root cause.
List documents
Amsoil position on OEM warranties:
To give piece of mind to their investment important for us to protect their vehicle.
Read G1363 - What to do!!
Valid warranty interruptions:
- Lubricant Failed
- Using Incorrect Lubricant
Invalid reasons
- Using Amsoil
- Practicing extended service intervals
- See Magnuson Moss Act
Remember there's a difference between Service denial and warranty denial. Most people use the word warranty incorrectly when they mean to imply service as they cannot deny manuf. warranty but only a service issue w/o a proven cause of the failure.
Source Sprinter van story - dealership corrects warranty denial.
New Facebook dealer group forum sponsored by AMSOIL.
DZ favorites function
Better searches, altrum & aggrand, T1 Certification now online,
Now UPC codes to pricing interface and case/qt columns for inventory software.
Amsoil is looking into using my inventory program over the failed AMSWIN.
New web banner ads
Banner ad landing page selection
Customer purchase indicators
Product sales ranking by product and customer
3-year earnings chart (expanded.)
Totally new checkout store & mobile correction pages.
AMSOIL U 2012 Course material now in the dealer zone - check your messages!