The common denominator between your business, business cards, retail sales, online listings and even the Amsoil Dealer Locater is your website. The best websites are unique. The best AMSOIL websites aren't a college of cut and paste material from AMSOIL.com but written from the heart with your own ideas, product profiles with remarks and tech data. The website needs to rank high - not with a "Amsoil" search but through the back door such as a customer searching for grease, better mileage, a high zinc oil for their old Dodge or looking for a dealer who knows a little about the 100:1 2-cycle oil. A website like that doesn't need to look pretty but it does need to earn trust. It also needs to direct the customer to the store or find products w/o having to scroll down. It should have a phone #, some personality and be friendly with new devices such as - well you know them better than I do most likely.. But one thing I know is the best way to achieve a income generating website is if you do it yourself. You don't need to be a professional at web design. You don't need to take a class, you can build the most professional site which allows you to shape and design your own ideas as you go. Here is my suggestion based on my own experience using the latest updates Dreamweaver CS5.5 is the newest version. It's not cheap but costs only pennies compared to having someone else build a site which will never suffice. Generally costs $300 to $400 that's nothing compared to the thousands to have one properly built and advertising costs to go beyond the web presence. Here's what you do - Order Dreamweaver and at the same time or before get the best training and tutorial book on the market. Dreamweaver CS5.5 The Missing Manual which is over 1200 pages!! Please read the comments. Even read the comments for the prior version. The results go beyond what you would expect from a continuing education course. Get the paperback and NOT the electronic version. This will get you started. Within a month you should have your first working template with a few products or maybe a couple product specific websites.
Another reason to but this version is so that you can repair or modify a site built by another. If you should have some local develpoper build a site for you, tell them it must be accessable with Dreamweaver. There are other tutorials but the Missing Manual should cover all important areas incuding sites for small devices. Here's a overview of some features on the latest Dreamweaver. (Kind of long but facts)  | Adobe's Dreamweaver CS5.5 |
One thing I need to press is that NO Prior Experience is NEEDED!! These tutorials will guide you and answer your questions. The book not only explains everything in several directions but it also gives links for more examples on the more advanced subject matter. Once you have a template made it's easy to start adding additional pages. You may also want to get a book to help you understand SEO or Search Engine Optimization or more importantly a book regarding formulas to improve online results. It's not so much about having the top ranking website as much as a top converting site. There are some secretes you should know before you begin. The book I used a few years ago was "A Call To Action" It may be a little outdated but here's another which is the highest rated properly titled, "Convert!". This may seem complicated but its really not. A plan will start to come together as you dig into this material. Some of you may be looking for a winter hobby - well this one will earn you a great income. Take it from me. And my site is a mess, but it's the back doors where I get my daily sales.. And by the way - As my local business crept up on me, I haven't been running ads, yet there are several pages on my site which no other dealer has any material to counter it. I was looking over 18 pages of CR or Catalog retail sales report pages for the past two months and the two products which are most consistent than any other are MTF and MTG transmission gear fluids. These are unique products with lots of demand yet are not on too many dealers radars. You learn this by watching your reports from the Premium Zone....... |