This newsletter will continue on the short, simple and useful format. I want to start here now on the T1 Certification. I assumed 50% of my dealers were certified. I was wrong!
Let me start by saying at least twice each month I get a call from a traveling customer who used the dealer locater searching as far away as Minneapolis on their route looking for a stocking dealer. I always solve their problem and make the sale. Locally it's brought myself and other dealers business countless times. It's the start of word of mouth business for those w/o a ranking website.
I see that only 12% of my dealers are T1 Certified. That is 42 out of 358 dealers in my organization. This is not counting dealers in my downline direct Jobbers organizations which I cannot see which could add another 400 dealers.
If you are not T1 Certified you won't be listed on the dealer locater at www.amsoil.com
. Amsoil's increased advertising has tens of thousands of new customers visiting the HQ website weekly so leads and dealer locater usage is on the rise.
I hate to say but I have two dealer groups with over 25 downline dealers (or more) and only their first two dealers and one way down the list are T1!!?? That means they are missing out on potentially 30% of monthly business which could grow beyond that. Dealers with little or no sales would start seeing the phone ring and may begin to become vested but you as their mentor should make the first move and certify yourself then help them.
I have dealers in key markets which may be missing out on a call per week as I know the locater is known to deliver in more frequency than that. Atlanta, Austin, Phoenix, Dallas, all over California, Virginia Beach, Jacksonville and more. A new dealer in Cody, WY is already getting calls from area businesses because he's the only T1 dealer in the area answering calls.
Remember - Retail stores carrying AMSOIL are not listed - only dealers. There's more business out there than all of us can handle, try to get a part of it that's easy.
What else does T1 Certification do?
You get 1/2 price literature when doing shows & fairs. You get 1/2 price oil analysis for your commercial accounts for every 10 gallons they buy. You also get leads from Amsoil (I don't get too many email's leads compared to the phone calls). Have a retail account? T1 dealers also get co-op credits for their purchases. I have one account who has over $500 in co-op credits for their motorcycle oil sales.
If you are T1 certified the ordering staff also makes suggestions to customers who call looking for dealers in their area. Some of the display products are also discounted.
How does one become T1 Certified?
Just order the G700 Dealer Business Manual and inside you will find the certification work book. It needs to be less than a year old as they have changed many policies. You must now score 90% so look up the questions in the various materials then mail it back to HQ. In a couple days you'll be listed. Then just check the settings and meet the minimum requirements and your on your way to Direct Jobber!
How do you see which of your dealers are T1 Certified?
Print out the "Personal Line of Sponsorship (PKG04)" report found in the premium zone. If you can't access it I can send you a copy.
The pool of receiving dealers is smaller than you think and may actually shrink. Only dealers who visit the dealer zone weekly and respond within 2 days to leads and follow-up keep their certification.
That competing dealer near your town is counting on you NOT getting your certification!! :)
If you are T1 Certified yourself and have at least 1 downline dealer, I will send you a free oil analysis kit if you can get them certified. If any dealer increases their downline certifications by 50% I will send at least one Oil Analysis kit and something in addition based on the # of first line dealers in your group which accomplished this. They too will receive a reward for their first line dealers. The real reward is being listed on AMSOIL's ever so popular site but I also want to send you something. My goal here is to help you reach Direct Jobber.
I recommend all Direct Jobbers to do the same with their downlines. Support them!!