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 I'll be attaching one of the kits to my AMC Eagle wagon which has the legendary 4.2 (later 4.0) Jeep I6 soon. A car, which gets a lot of attention around here, works well with a bypass kit. Another talking point and a great segue into signing up that preferred customer.
 Speaking of the bypass systems I now have in stock custom brackets for the Ford 6.0 and maybe the 6.4. If you have a 6.4 or a photo of one let's talk.

 

Ford 6.0 and 6.4 Diesel - Bypass mounting bracket
 
I have several of these custom made ready to go. They mount on the alternator and are easy to use. Having a mounting solution increases sales. Please call if you have or have access to a 6.4 though. These are made for the 6.0 but I need to verify if the 6.4 will work too.

 

 Identify yourself positively and never focus on negative.
Explain any technical aspects of yourself and earn the trust of the customer with your product knowledge and any personal relationships to machinery or automobiles, which relate to your AMSOIL business. Take all the time you need to make this point.
But first and foremost - have the purchase and buy at wholesale options right in the upper half of the screen. That way if they are annoyed by something they can still perform the function 1/10th the visitors set out to do anyway.

 

Close on as many sales as you can and follow up when you see the sale in your retail from online ordering list or catalog ordering list. Thank them or send a thank you card. Many customers have remarked their reason for selecting my business to call for ordering - because the other sites seemed to not have a face or any character. When I designed my site, I wanted it to say brick and mortar. I wanted it to say people work here. I didn't want it to say - I'm floating out here in the universe, or "there's nothing here to indicate anything becomes updated." You don't want it to look more of an object than a communications site. Know that 70% of my retail sales resulting from web searches come from my interior pages. The search took them directly to the product age. Most customers never see my home page. The home page is critical for overall ranking based on unique content. Keep the unique content all through out the site. But make your product pages call out - We are here so call to get the price. Lock in that customer with your customer service. If you can't be there, then have a form to consult with that customer to lock them in as a PC.
 
 Here's an example. Go to Google and search "amsoil motorcycle oils" look who is the first dealer site in the natural listings - mine. Also search "amsoil preferred customer" look who is first after AMSOIL again. Look at the title and descriptions. Short and attention getting but the whole page was written to agree with the title and description.

I invite any of our dealers to call sometime for some basic pointers. It's about the flow and the product pages. One page dedicated to a particular AMSOIL product and solutions to common products will get you to the top. I think its even better if you have a single site or several dedicated to one product or product type.
I've always just done what I thought would work then if I fail, I tried something else never giving up. You will never have success copying another dealer. You just have to experiment.. If you want to be one of the top dealers make that decision and stay focused. If you fail, try something else. I want you to pass me in the AMSOIL rankings.
 
Speaking of websites, I just added and updated the diesel fuel additives page. Another multi million dollar a year industry - in cold climates it would be wise to have the Diesel Recovery in stock. I've already sold several 30 oz. bottles to my diesel customers. I sell it on the basis as emergency insurance in their arsenal. See the last Action News how it out performs the competition.

 

Here's our new AMSOIL Trial vehicle - 1983 AMC Eagle Wagon with the 4.2 I6. Runs great thanks to the Power Foam and PI. Lots of miles already using the HDD, ATF, SVG and the NGK V-power plugs. It's soon to be outfitted with a BMK-21 and custom bracket.

Im still doing rebates on shipping. You stock product I want to make it easy for you to sell at the best price & get some momentum. Send me your reciept in the mail when your AMSOIL order is over $300 and I will refund shipping charges. Let's be fair - this is intended for inventory. Also you always want to aim on 40 pounds minimum to get the better shipping rate. This offer is only to non-direct jobbers as the extra bonuses you get as a DJ will easily cover this and you are at the top of your line when that happens. I encurage all DJ's to do the same.

As for retail accounts I rebate shipping on ALL orders. This has taken care of any short falls in service I am responsible for. The accounts thrive and expand. But my #1 focus is on Commercial accounts. See the presentation CDs on the more commissions than before.

 

AMSOIL U - This offer is for all dealers in my line not seperated by a Direct Jobber. Any dealers signing up for AMSOIL U I will rebate $200 in your discounted product purchase and offer you $200 in cash for showing up. People who went last year can now qualify for the business level course so don't pass that up. More people will be looking to become dealers and you want the knowledge.

 

One more thing as mentioned in the CDs - T1 Certification is getting better - a removal of 75% of dealers which don't meet the minimum to qualify (logging into the Dealer Zone monthly) means the remaining working dealers will see a increase in leads and catalog orders. Get T1 Certified now! Another dealer of mine just got $100 out of knowhere last week.