Aside from the price of gold reaching beyond $900, we too have our gold. That's the AW Hydraulic oil. (Well as for sales the AGGRAND is just as lucrative if not more)

Why not concentrate for awhile on Hydraulic oil? It generally sells in large qualities. You only need to have the information available for those who seek it.

When selling hydraulic oil there are a few things customers want to know:

1.       Will your synthetic oil make my seals leak?

2.       If I pay the higher price for your synthetic hydraulic oil how will it save me money?

3.       Do I really need a higher quality oil?

Seals are affected by time and higher temperatures. Our AW series hydraulic oils can reduce operating temperature and will reduce any seal hardening problems.  AW series also contains special seal conditioners to keep seals in like new condition for long periods of time.  Cheap hydraulic oils and some synthetics do not contain this additive and hence don't protect hoses and seals like AW series can.

By purchasing AW series hydraulic oil and paying the higher price over petroleum hydraulic oils they should see the following benefits.

1.       Lower wear

2.       Extended oil life

3.       Less waste oil generated

4.       Smoother operation from non-foaming

5.       Protection from cold and hot temperature operation

6.       Seals and hoses will last longer with a reduction in leaks

7.       More production

8.       Less maintenance required

9.       Cooler running hydraulic system

10.   MEHF means maximum efficiency hydraulic fluid or electrical savings (varies with pump type and operating conditions) and allows for multi-viscosity saving from seasonal drains saving more time and money.

The customer does not know they need AW series.  It is up to you to educate them on the 10 items listed above and then they will understand.

Having a website on this product alone (with out any other AMSOIL products) will get maximum attention and earn you several $10,000 a year in sales accounts. My crummy single page on my site has done exactly this and I will be expanding it using the AW hydraulic oil as my means to offset losses from less advertising. Hey, no other dealer is doing it!! Call me because I would like to talk to anyone more interested on this.

Other dealers have had similar success with sites dedicated to other single products which fill a niche need due to their unique additives (Propylene Glycol Antifreeze, power foam, Super Shift.) But the AW Hydraulic is the most universal.

Presentations from Fall Sales Meetings - save as they will be removed.
After the sending of this newsletter you should also find in your email the link to these presentations which by following the instructions and link will lead you to a temporary page on AMSOIL's website incase the above does not work but I think you have to be logged into the dealer zone first. - please save the PDF presentations at once!

I use a G-85 "income Opportunities" with a business card stapled and insert one of the following copies "From the Presidents Desk" (March 2007, April 2007, July 2007, January 2008 are my favorite ones to include).

 I also hand over one of the updated start-up guides, the G-1229 "How to Sell AMSOIL Products" which is just an excellent eye opener to how AMSOIL saves money and unlocks doors.

I also include the G-1309 "Product Features and Benefits" guide to make them a pro on the advantages of AMSOIL products. (mentioned in the first section above)

AMSOIL Dealer Business Blueprints are website-exclusive documents that address key elements of doing business as an AMSOIL Dealer.  Each Business Blueprint is focused on a general topic which is expanded on through links in the Blueprint itself. These documents have been designed to connect information from various sources that exist on the AMSOIL web pages.

Just like last summer I plan to work the very successful Goldwing Touring Association's annual convention. It is one of the most successful ones I have ever worked selling out all my oil and filters having to overnight more. It also caused more sales for dealer in other states. This occurs in July from the 14^th to the 17^th. AMSOIL's 35 Anniversary starts on the 16^th so if anyone is interested I will get this set up then leave it for you. This is a low cost show that pays off well. Lot's of leads, preferred customers and a lot of fun.

If you get the Direct line then you have this information but I have created a link in the above link section.

 The direct line article lists the top 10 best selling AMSOIL filters of all types and aftermarket products but here are a few you should have in stock as they are items which sell so often you will lose sales if you don't have what most people need.. I sell a ton of the Eao-11's and order by the case as well as the EaA123 air filter. Use your G3000 to quickly see all the applications for these filters under the make. (the online look-up does not have this capability to scan all vehicles which use a single filter)

EAO Oil Filters - top three EaO-11, EaO-42, EaO-57

EAA Air Filters - top three EaA-123, EaA-189, EaA-191

EaAU Induction Air Filters - top three EaAU- 3050, EaAU-4510, EaAU-4090

Mothers - Back-to-Black, Powerball-Mini and Leather Conditioner (although my favorite is the UV Protectant)

As you may have seen in the Dealer Zone - 45 more seats have been opened up for the Dealer Core training to commence before the start of the 35 Anniversary event in Duluth. If you were considering going and haven't paid - this is it! Probably two more days and it's blocked. That class begins July 15^th at 8 a.m.

There are 698 dealers registered to attend at this point!! It's not something you want to miss. If you haven't been before let's get it done. See what it took to have the best product while battling out the odds and subversion of the big oil companies. It's your move but time is running out fast. The general 3-day part of the convention will not sell out but you must register. Let's go!