Aside from the price of gold reaching beyond $900, we too have our gold. That's the AW Hydraulic oil. (Well as for sales the AGGRAND is just as lucrative if not more)
Why not concentrate for awhile on Hydraulic oil? It generally sells in large qualities. You only need to have the information available for those who seek it.
When selling hydraulic oil there are a few things customers want to know:
1. Will your synthetic oil make my seals leak?
2. If I pay the higher price for your synthetic hydraulic oil how will it save me money?
3. Do I really need a higher quality oil?
Seals are affected by time and higher temperatures. Our AW series hydraulic oils can reduce operating temperature and will reduce any seal hardening problems. AW series also contains special seal conditioners to keep seals in like new condition for long periods of time. Cheap hydraulic oils and some synthetics do not contain this additive and hence don't protect hoses and seals like AW series can.
By purchasing AW series hydraulic oil and paying the higher price over petroleum hydraulic oils they should see the following benefits.
1. Lower wear
2. Extended oil life
3. Less waste oil generated
4. Smoother operation from non-foaming
5. Protection from cold and hot temperature operation
6. Seals and hoses will last longer with a reduction in leaks
7. More production
8. Less maintenance required
9. Cooler running hydraulic system
10. MEHF means maximum efficiency hydraulic fluid or electrical savings (varies with pump type and operating conditions) and allows for multi-viscosity saving from seasonal drains saving more time and money.
The customer does not know they need AW series. It is up to you to educate them on the 10 items listed above and then they will understand.
Having a website on this product alone (with out any other AMSOIL products) will get maximum attention and earn you several $10,000 a year in sales accounts. My crummy single page on my site has done exactly this and I will be expanding it using the AW hydraulic oil as my means to offset losses from less advertising. Hey, no other dealer is doing it!! Call me because I would like to talk to anyone more interested on this.
Other dealers have had similar success with sites dedicated to other single products which fill a niche need due to their unique additives (Propylene Glycol Antifreeze, power foam, Super Shift.) But the AW Hydraulic is the most universal.