One fundamental idea in sales is to have a story. "No Story, NO Sale!"

The majority of amsoil dealers first came on board to buy product. I think the statistic was about 90%. Knowing this, your best base for new dealers are your preferred customers. I only wanted to use the product when it was suggested to me by a trusted source in a local Mazda club.

At the time you had to join as a dealer to buy wholesale. My first car to convert to AMSOIL was this 1964 Greenbrier Corvair Van (Engine and Van in photo taken while snowing in Dallas, TX). I used ATM 10W30 and SVG 75W90. By then I had driven close to 40,000 miles in three other Corvairs so I was pretty familiar with their engine vibrations and sounds throughout acceleration and idling. It was the ATM 10W30 which totally dampened a reverberation which would cause the glove box to pop open every 3 minutes or so. IT CAUGHT MY ATTENTION and then again in several others including a Miata I drove for high-level performance use in autocross, track events and rallies. I gained better throttle response, and after using the POWER FOAM (cleaned up the clogs from the K&N filter oil) I gained faster track times. SO look where the results got me! But now my best stories are from the customers I sell to. It gets easier all the time.

New customers are drawn to call because they heard something about AMSOIL that offered them some tangible benefit.

Same goes when sponsoring new dealers. Why not make your next prospect a customer first? But after they start using AMSOIL show him what this business can do for lifestyle. Someone recently said to me that the AMSOIL business allows you to buy back your own life.

I believe our best selling point for a dealer prospect is to show that no other business model provides access and training materials for so many state of the art products as solutions to new challenges. Even the investment I have here in product stock is a small fraction in relation to the average start-up small business, which has a worse debt to income ratio. If you listen to Dave Ramsey's radio program you wouldn't be wasting any time to grow this business.

 As the decision maker of your company you must plan and execute for the future. The internet has changed the dynamic of selling speeding up the rate one can learn about a product or in the business to business world, the time it takes to produce a competing product. AMSOIL INC is providing you the materials for your plan as they have made a commitment to be the one automotive product company to meet these needs of the future well before the market has time to react.

Myth #1:

Salespeople Are Born, not Made  - I was fortunate to attend a sales training seminar recently where "Sales Myths" were discussed in detail. What I've taken from this clearly demonstrates that as you train yourself to overcome objectives and apply simple but widely unknown steps to work smarter, you can become a highly skilled sales expert. But you've got to pay attention to the tools out there. I will be converting these myths to a format I can send to everyone. The end result will cause a shift with better time management for your large, medium and small accounts.

The AMSOIL sales meetings. Here is what to expect other than the 10% off. If you can make it please register NOW!

High Temperature Brake Fluids. This is a hard to find item in the US!! Some believe Motul and Castrol are the only ones available that wont boil in racing conditions. This is another entry-level product for those who never considered AMSOIL

A partnership with INJEN intake systems starting with highly attractive and tuned systems for consumer diesel trucks. These are sellable big ticket ($600) items to make a month of work pay the bills and some fun. This line will be expanded to cars and possibly exhaust kits from a SEMA award winner. The AMSOIL units will also be sold through INJEN outlets with our logo on them but you, as a dealer will have the first rollout of availability.

35^th Anniversary TSO 0W30 - Mr. Amatuzio demanded that the 0W30 is to be reformulated to show the market again that AMSOIL has something else of a FIRST. The 0W30 will have breakthrough additives and a TBN of 13 and will be packaged in a new black and gold bottle with the founder's signature on every bottle. This will have a new product code and other products will subsequently be added to the signature list. Great stuff for your show booth.

Here's something I found out about earlier, It's verified - Custom made to order EAA Air filters for your specific need. My Studebaker will get one of these. Just around the corner.

Gear oils Whitepaper

The third of a series of Whitepapers is now available. At the sales meetings it will be dissected adding to your arsenal oftools for synthetics made to perform the way the consumer expects unlike the shameful product put on the market by a few of our competitors. See the link above for your copy.

Prepare for Grease Sales

Im going to hit this subject heavy soon so please read up on the greases as you will realize the full potential in this sector. Just like the air filters, AMSOIL's grease is a product no one can contest and the differences are remotely better. I'll just say this; most of the grease on the market doesn't do what it's supposed to do.

I got a call from my largest account, City of Helena, MT. They had just purchased a new fire truck from American LaFrance. Just as Ron ward had said in 2001, they had requested AMSOIL grease because that's what the ladder truck manufacturer recommends in fact it's marked on the plate. Do you think your customers will benefit from the knowledge that a custom manufacturer of equipment that weighs several tons only trusts AMSOIL grease for water resistance? They actually use it on the extending hose pipes to seal out water and protect as the units extend under pressure. New greases coming.

Top question:

 How can a 20W50 take the place of a 75W90 recommended by Harley in the transmission?

I think with the recent error in Harley's "Enthusiast" magazine where a question was answered "to keep your warranty in check the only oil you can use is ours." Makes it easy for us to explain AMSOIL oils, extended intervals and general warranty concerns thanks to AMSOIL response and gathering of the written law in this concise manuscript. Look in the ASK AMSOIL section of the dealer Zone under Motorcycles for the complete response, but here are two points made.

"These provisions violate the Act in two ways. First, they violate the section 102 (c) ban against tying arrangements. Second, such provisions are deceptive under section 110 of the Act, because a warrantor cannot, as a matter of law, avoid liability under a written warranty where a defect is unrelated to the use by a consumer of ''unauthorized'' articles or service."
It also puts HD in a position where they must be registered to provide the product free of charge if it is indeed the only product, which will keep the warranty valid.