AMSOIL has provided us with three more greatly needed options. The EAAU cold air intake filters, EAAR racing filters for carbureted engines, and the new crankcase breathers. Let us focus on the EaAU for a moment.
I would guess 30% of the customers I talk with have a aftermarket intake system. More than half the cars I see these days at local shows use a K&N or foam filter attached to a modified intake or a round oil wetted gauze drop in for the carbureted models.
This is the best place to introduce your products. Let's look at the material you need to have on hand starting with the free material.
July 2007 Service line article (oil filters) - sets up the need for filtering material current filters fail to remove. The communiqué makes the point of wear reduction by as much as 70% with 15-micron capable oil filters. A similar article exists in the July Action News but the Service line version is ready to print and present. Find it in the Premium zone if you don't subscribe.
Here are some materials to help you in your quest.
The G2202 - The Worlds Most Advanced Filtration Line - multi page brochure. Excellent diagrams and photos.
The G-52 "Oil and Filtration Guide" which also explains what a consumer should know about their oil. An all around introduction into the quality of AMSOIL.
The new G2441 "The Absolute Facts on air Filtration" DVD. Really makes the grade for why AMSOIL is also the leader in filtration. The first four dealers who email me on this will get a free one!
Also here is the link format you can use to link to the video from your website and get credit if someone makes a transaction while there: (Just change the ZO# to yours.
The G-2241 - EaAU data sheet. Best thing to have for those K&N owners who hate to have to clean and re-oil their air filters. Be sure to tell them no more dirty film to have to remove in the throttle bodies.
The G-2175 - EaA data sheet - Explains the filter media in our drop in certified fit air filters.
The G-2430 - EaAR Racing and Crankcase filters. This opens doors to those street rods with the desire to dress up the engine compartment while retaining the best absolute filtration. I have one of these here now for display and the metal quality is really something to see! I am creating a street rod page for various car groups which will attract sales soon.
The G-2235 for Motorcycle air filters. If you have Harley connections please email me for the large excel file with all matching descriptions and intakes they fit. It's an essential tool. I send this to all my motorcycle contacts and that creates interest in the filters and the remember me for it!
Here is a useful link to the visuals of the motorcycle EAAM air filters. Since this was made there are two more available for Goldwing motorcycles replacing the K&N.
The air filters are not only easy to sell but one EaA-189 for a Dodge 5.9 diesel has a profit of $11.30 plus a potential commission of $7.23 for a total of $18.53 earned.