carriefreelance Newsletter
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July 2007

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"The Boys on the Bus"
Brothers Steven and Dino Matt
Tour the West to Highlight Sustainable Businesses
 






Guest Interview: Steven Matt, founder and president, One Earth

One Earth is Newest Client for
Sunrise Advisors, a Consulting Group for Nonprofits and Creative Community Enterprises Recently Launched by Caroline Jaffe-Pickett and Emmett Pickett

The Matt brothers, Steven and Dino, recently returned from a road trip out west, where they traveled in a retrofitted biodiesel vehicle to film interviews with representatives from sustainable companies, such as Clif Bar, Simple Shoes, and Nau, an outdoor clothing company. Their mission was to spread the word about how companies can combine profitability with sustainability. Back at their home base in Brooklyn, Steven  is working on making the community of Fort Greene a greener environment, and has recently launched One-Earth.com, a wiki that will provide a community for sharing eco tips, where the participants themselves create profiles and become part of the network and resources. Steven work as a freelance "green" graphic designer. One Earth is also the first official client of Sunrise Advisors, a consulting company designed to help nonprofits and creative community enterprises grow and flourish with income generation tools and improved communications.

How did you first get the idea to drive a biodiesel vehicle, and why this approach to dealing with environmental issues?
I wanted to know what companies were doing to reduce their impact on the environment, and to interview their representatives face-to-face.  This resulted in the documentaries we filmed during the trip that are now posted on our web site. While I was researching sustainable companies to highlight, I came across "VeggieWheels," a company that  converts vehicles to run on biodiesel fuel.  It's an efficient way to get around with minimal effects on the environment, and a great alternative to traditional cars.   Nate Petre, the owner, agreed to donate the vehicle to One Earth.

You have stated that you looked at climate change as a "design problem." What do you mean by this?
There are two factors that matter when organizing information about sustainability: geography and lifestyle. All communities are different; each has their own problems and therefore their own solutions. They need to be treated individually. Currently, organizations disseminate generic energy saving "tips" that may or may not be relevant to most people. Not only is this method inefficient, but also it's also ineffective. One Earth developed a system that allows residents to share user-generated information about their local community. Our website is designed to provide locally-applicable, lifestyle-relevant information-- it's completely personalized.

What are the highlights of some of the interviews you have had?
One of the most innovative companies we interviewed is Nau,  an outdoor clothing company that has successfully integrated sustainability practices into nearly every aspect of their operations. Their "webfront," a gallery-style storefront,  reduces the amount of square footage required for each Nau store, therefore reducing the amount of energy consumed by 1/16 that of a standard store. Chris, the CEO,  explained their 5% donation program. Not only is it greater than most companies (Patagonia's 1%), it allows the customer to choose local organizations to donate to.

To read the rest of this interview, click here.
To visit One Earth and view the documentaries, click here.

News! See related story below:Sunrise Advisors Launches, Announces New Client, "One Earth"
Sunrise Advisors Launches
 
Sunrise Advisors recently launched in Orange County, CA. Its mission is to breathe new life into organizations by focusing on customized attention for each client in the delivery of strategic guidance and integrated communications.  Founded by Emmett Pickett, a former award winning marketing executive, and Caroline Jaffe-Pickett, a widely published writer and editor with over 20 year's experience in association communications, Sunrise Advisors will offer the following services:
Strategic Guidance
�    New Initiatives and/or Organizational Turnaround
�    Income Generation
�    Branding and Marketing
�    dataWeb and Relationship Technologies
�    Staff Recruitment and Training
�    Project Management
Integrated Communications
�    Publications Development and Restructuring
�    Web Site Design and Content Management
�    Interactive and Print Media
�    Public Relations and Advertising
�    Writing, Editing, Proofreading

For more information, visit nonnprofitsunrise.com, or e-mail [email protected].


Those of you who read my last issue may remember that I promised a film review of, yes, a film! So here at long last is my review! You may also remember that I promised a prize to whoever guesses the singer on the soundtrack, in honor of my first official iMovie (you apple folks know what I'm talking about...) So go ahead and don't be shy...you can e- mail me at with your best guess. I'll announce the winner in my next issue. Good luck!
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Blog Discovery of the Month
"The Liquid Muse"

Hey, it's summer after all, and this is one of the most fun blogs I have seen in a while! If you're into the latest cocktail refreshment (and even if you're not) this blog is worth checking out. Natalie Bovis-Nelsen is a writer and pr specialist who started the blog several years ago, which has now become a full blown web site, with monthly activities, cocktail of the month, cocktail seminar and recipes, and more. Refreshments, anyone?
Yoga Today Offers Online Classes for those Seeking a Near Instant "Namaste"

Get your down dog in! Whenever I click onto this web site, I feel better already, really. It offers daily classes at 3 levels, filmed in a cool Wyoming setting...Jackson Hole, which some of us still may think of as just a burger place.  The one-hour classes are new daily, and delivered in  HD, with cool new age music in the background. So close your office door and tell everyone who bugs you to go away. Life is too short to miss out on the pleasures of Half Moon! (The pose, not the resort...)

Save 10% Take advantage of this special offer! Save on Carrie Freelance services, including: writing, editing, proofreading, e-news design, and more. You can also save 10% on consulting services with Sunrise Advisors in honor of their new launch! For more information, concact: [email protected], or [email protected].

Offer Expires: September 15, 2007