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It's a Spring Thing
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April/May 2007
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Greetings from Southern California!
I'm thrilled to bring you
my first e-news from southern California,
specifically
Irvine,
which is in Orange County, about 1 1/2 hours from
San
Diego. After settling in and adjusting to the
really
great 70 degree weather, I am pleased to
announce
that
I have
published my first feature article
regionally, in the April issue of Today's
Woman of Orange County. Check www.carriefreelance.com
for the link shortly.
For those of you who may not be familiar with
it, here are a few fun facts about Irvine:
Incorporated in 1971, Irvine is the 28th
largest city in
California. The city is home to approximately
140,000
inhabitants. It is part of the Los
Angeles-Long Beach-
Santa Ana metropolitan area which is home to
over
12 million people. Irvine lies 48 miles to the
southeast of Los Angeles.
The center of the city is
only 7 miles from the Pacific Ocean.
Around 2000 years ago, the Gabrielino
Indians
inhabited what is now Irvine. Irvine is
comprised of
several villages, each of which was master
planned
by the Irvine Company. The first was
constructed in
the 1960's and more are planned. The land, once
granted to individuals by the Spanish and
Mexican
governments, was purchased in the second half of
the 1800's by James Irvine.
Irvine enjoys the warm and sunny weather
for which
southern California is so famous. August average
daily temperatures are 83 degrees, and
January average daily temperatures are 66
degrees --I kid you not.
Fahrenheit.
Celebrated its 35th anniversary in 2005.
Named by Money Magazine as one of
the hottest
towns for populations over 100,000.
Named one of the best cities for women
and young
people.
Named one of the safest cities in America
for
populations over 100,000.
And if all that weren't enough, there are more
supermarkets in this city then I have ever
encountered in one region in my life!
So far, we have been enjoying the area's
offerings,
including beach walks at Laguna, dinner at Zov's
restaurant, frozen yogurts from The Golden
Spoon,
yoga with groovy teacher and surfer Theo from
Triad
yoga, walks around the lake in Woodbridge,
and the
Ferris wheel and carousel at the Spectrum.
For more
details, see
my blog.
In the meantime, I wish you all a joyous and
bountiful
spring!
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Natural Products Show in Anaheim
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My latest interest in writing articles
focused on
lifestyle, health, organics, and sustainable
products,
led me to the natural products show, where
nearly
3000 retailers, manufacturers and leaders in the
natural, organic and healthy products industries
converged at the Anaheim Convention Center in to
unveil new products and trends. This year's
show featured nearly 3,000
exhibits
in the areas of natural and organic foods,
healthy ethnic and specialty foods, supplements,
health & beauty and natural living products.
It's not
surprising, when you consider that consumer
interest
in healthy products is at an all-time high.
Natural
products sales in the United States grew 9.1
percent
across all retail and direct-to-consumer sales
channels in 2005, topping more than
$51 billion, according to The Natural Foods
Merchandiser. Consumers are demanding organic
and healthy products wherever they shop, and
retailers are responding by offering an
unprecedented array of new choices.
Eric
Schlosser,
bestselling author of Fast Food Nation,
delivered the
keynote address on Saturday to a rousing
standing
ovation.
The top trends I noticed were on these items:
*Goji Berries*Acai*Yerba
mate. Had you ever heard of these a year
ago? If you don't have time to read about all
the great antioxidants these have, just grab
yourself a bag of chocolate covered goji
berries and you'll be in de-stress heaven.
My top 5 picks for standout items from the
conference:
1.Appletiser
apple soda, for refreshing taste
and great bubbles! The drink has been made in
South Africa for over 40 years, and contains
no artificial sweeteners or preservatives.
Comes in a suave green bottle that reminds
some of us of...dare I say...champagne?
2.Popchips
rice and corn chips: 0 transfats,
and "popped" as opposed to fried or baked. I
found them crunchy and spicy, and very
satisfying. In other words, I wasn't yearning
for a bag of Lays afterwards. Cool flavors
include: Wasabi, salsa corn, cheddar corn,
and others I was too busy munching away on to
absorb...Note: their web site is worth the
visit just to click on the snacker's "credo,"
ie. snacking is good and should be
encouraged...right on!
3. Himala
salt I didn't taste it yet but
the packaging was so cool I got a thrill just
looking at it. All natural and unrefined, and
50% of the profits go to the environment.
Plus, the color is a cool pink!
4.SloChai,
fair trade organic tea. Very
mellow and yet invigorating at the same
time. This earthy San Luis Obispo based
company also sells clothing and mugs, as well
as 5 varieties of chai.
5.The
Conscious Goods Alliance. This is group
of companies that promote sustainable
lifestyles. Member companies travel the
country in a groovy Partridge family-style
eco bus that runs on recycled vegetable oil.
I would have gone anywhere on that bus. It
had super comfy hemp seating, and floors made
of coconut bark. What more do you need?
natural products expo
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Guest Interview with Andrew Zimmern, Host of the Travel Channel's "Bizarre Foods"
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More Goat's Head with that Pigeon Pie?
How often do most of us think about the
people we
went to high school with? One day in February
I got a
blast from the past, (an e-mail blast, that
is!) from my
high school alumni at Dalton informing me
that one of
my classmates, Andrew Zimmern, was going to be
on "The Tonight Show"! I tuned in and was
thrilled as
Andrew talked about his new show, "Bizarre
Foods."
It was great to catch up with Andrew for this
interview
and to get the inside scoop on the show.
Andrew is
an internationally renowned chef and food
writer. He
is food critic and restaurant columnist for
Minneapolis/St. Paul Magazine, and has a
featured
blog, "Chow and Again,"on www.mspmag.com. He
was also a restaurateur and chef at many fine
restaurants in New York, and was executive
chef at
an award winning restaurant in Minneapolis.
Carrie: How did "Bizarre Foods" come
about?
Andrew: I had met Colleen Steward
at Tremendous
Entertainment several years ago, and we knew we
wanted to collaborate together. We came up with
several pitches to the networks, which then
led to
several pilots and one-hour specials. The
premise
was always learning about culture through
food. The
show is not "Fear Factor" with food.
Carrie:In all your travels, what
have been
your
best
and worst food experiences so far?
Andrew:I tasted mangrove worms in the
Phillipines,
and they are really delicious. I also loved
coconut
grubs (larvae) in Ecuador and they were
really great -
they grill them so they are nice and
crunchy. As far
as foods I could do without, I didn't like
"klia" in
Morocco. This is fermented mystery meat they
eat for
breakfast.
Carrie: I see what you mean. What
do you
think is
the
biggest misconception westerners have about
foods
from other cultures?
Andrew: We're horribly
ethnocentrist. We want
everything to be clean and fast, but it's a
crime what
we've done to the food chain. It's American
kids who
don't know that milk comes from cows. Also, with
upscale dining here, it's the latest thing to
eat "snout
to tail," so to speak, but the world has been
eating
this way for thousands of years.
Carrie: From everything you've
seen, what
foods
would you like to see brought into this
country that
haven't been?
Andrew: Probably insects, like
grasshoppers and
crickets. They are an excellent protein
source, and
with the food supply being an issue in this
country,
this is really something we should look at.
Carrie: Having been in the food
business
both as a
restaurateur and chef, has this influenced
your work on the show in terms of your view
of foods
and their role in culture?
Andrew: Of course! As a chef and
restaurateur you
have to pick between education or
order taking. Order taking bores me, but can
be very exciting
for people who want to open the best burger
shop, or create a chain restaurant with a
financial end game in mind. I like
restaurants that offer food that suprises,
that informs, that is unusual, that is honest
and authentic. I think restaurants that
educate their audience in some way are more
interesting, and this same sensibility has
informed all my work for the last 20 years.
The show is a natural offspring of this idea,
in a global and cultural sense.
www.travelchannel..com/bizarre
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New Services Offered!
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In addition to the editing, proofreading, and
editorial consulting services I have offered
in the past, I am introducing a brand new
service: newsletter and e-news
production! Do you have a message
you're dying to get out but don't have the
time or resources? Let me help you by
assisting in the writing, editing,
organizing, and design of your newsletter and
e-news.
For more information, please e-mail me at
carrie@carriefreelance.com.
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Book Review: "Shopaholic & Baby" by Sophie Kinsella Amuses Once Again
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New Adventures in Baby Shopping, Private
Detective Hiring, Celebrity Obstetricians,
and More
One wonders how such a self-absorbed heroine
who seems more interested in designer
maternity wear and having shiny hair, could
grow on us even more, but she does, as she
takes us through the plot twists and turns
that Kinsella does so well, revealing that
Becky has a pretty good soul underneath those
Manolo Blahniks...
For
more, click here.
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See you next time with my June/July issue, which will include more guest interviews, book reviews, food finds and favorite web sites, and more! And if you like this newsletter, please don't hesitate to forward to a friend and spread the word!
carrie jaffe-pickett
carriefreelance
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