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![]() By Lorene Rasmussen
Family legend has it, I was suppose to be a boy. With three beautiful daughters and a handsome son, I think my parents were hoping for another male child to help round out the family tree. They had already chosen the name Pete, after my father's favorite uncle and hadn't considered any girl names just in case, "he was a she." But thanks to a happy accident, on September 7th, my parents had to rethink what they were going to name their 5th child. Dad suggested Mona Lisa, but mom thankfully vetoed and countered with Lisa. They both agreed then selected Lorena as my middle name, which was my maternal grandmother's name. It wasn't until later, mom noticed a typo on my birth certificate bearing the name of her baby girl as Lisa Lorene. Instead of changing the error, she allowed the happy accident to become my given name. For years I went by Lisa but remember asking mom if I
could go by Lorene since there were five Lisa's in my
small high school of 75 students. Mom was very
pragmatic so she never saw the need for change,
therefore Lisa stuck. However, the year I turned 40, I
finally decided to take Lorene as my primary name since
it was uncommon.
In September 2006, while registering for my first ever road race, it was serendipitous meeting Lorene Oates, the event director for St. Luke's Women's Fitness Celebration. I took an instant liking to her not just because of the name but because of her kindness and humility. Even though Lorene directs America's largest women's 5K race, she took the time to accept my late registration form and tell me what to expect on race day. After I made the commitment to run my first marathon in
2007, Lorene and I met again. Once you are in the
running community, circles start colliding faster than the
Olympic logo and before you know it, you experience
the "six degrees of separation theory" play out right
before your eyes. Although this is not the scope of the
article, I am only 1 degree removed from my marathon
hero, Deena Kastor.
Lorene Oates is one of the 2008 Idaho Women of the Year award recipients for her outstanding leadership and direction of St. Luke's Women's Fitness Celebration 5K Run, Walk, & Stroll. As the director of America's largest 5K race for women, Lorene was recently appointed to the board of directors for Running USA, a national race director's organization. She sits on the board with personalities like, The ING New York City Marathon director, Allan Steinfeld and John "The Penguin" Bingham, my all time favorite adult on-set athlete, author, and motivator that has inspired me to 'Waddle On.' (it would be another happy accident if I ever got the chance to meet "The Penguin") As an Idaho native and long time Caldwell resident,
Lorene's roots are tied deeply to the JR Simplot
Company, where her father retired from the Food
Division after 33 years. While attending the University of
Idaho, Lorene accepted an intern position with the PR
Department of the JR Simplot Company, where she
began honing her craft, but it was Lorene's father that
taught her some of the most valuable lessons. Along with
being rooted in old fashioned hard work and having the
ability to be part of something bigger than herself,
Lorene's dad taught her to, "always remember people's
names."
Lorene originally joined the Celebration staff to coordinate the Women's Show which is held in conjunction with packet pick-up. Lorene's knowledge in sales, media, and promoting events didn't go to waste as she stepped into her role. St. Luke's Women's Fitness Celebration 5K Run, Walk, & Stroll's real starting line began in 1993 as Idaho's Women's Fitness Celebration Run/Walk and Stroll. The first event lead by Anne Audain, had 2,300 participants which was considered one of Idaho's biggest road races. The purpose of Idaho's Women's Fitness Celebration,
was created for all women, all ages, and at all fitness
abilities. Anne wanted grandmothers and elite athletes
alike to come together on the same course, on the same
day, and be comfortable with one another. Well, it
worked! Now some 15,000 women strong, the race just
gets better every year.
Audain had a successful running career in the United States and New Zealand. For over two decades, Anne had participated in 1,000's of events world wide so she borrowed many of the experiences for her newly formed race venue in Idaho. Lorene was eventually invited by Anne Audain to become
the event director. Besides all the volunteer hours
Lorene had donated to the event, she had a wealth of
creativity and event promotional experience. By 2001, St.
Luke's Regional Medical Center became the presenting
sponsor for the event, changing the name to St. Luke's
Women's Fitness Celebration 5K Run, Walk, & Stroll.
As a not-for-profit corporation, the daily operations of the
Celebration office runs much like a family that lives from
paycheck to paycheck. They make their budget a $1,000
at a time and rely on faith and donations to keep their
doors open. In the earlier years, Lorene's staff
sometimes would juggle payroll according to who needed
to make a personal mortgage payment. She remembers
those days fondly but is thankful that finances are a little
more stable for the organization since St. Luke's adopted
them in 2001.
The spoken rules and overall nurturing culture of the Celebration Family has no room for negative self-talk or contempt. "Even though I consider myself to be flexible for a fat girl," that rule would take some getting use to for me. (smile) As part of the successful Celebration Team, Lorene has
had to apply many of the same techniques as one would
in training for a marathon; a lot of passion, sweat, hard
work, coaching, faith, and always keeping her eye on the
ultimate goal.
This year has been pivotal for Lorene as she has taken charge of her own fitness, trained for her own races, which included the Sawtooth Relay and Robie Creek, and taken time to celebrate her own accomplishments. Lorene feels, "Running is the one thing you can win for yourself. Take Hold and Keep it!" As a strong Christian woman, Lorene desires to rely on God and in return give Him the credit for her success. Since I started running in January of 2007, I've had
countless people tell me why I should never attempt it in
my 40's. I also had a very frustrated orthopedic surgeon
tell me I should just take up knitting because my calf
muscle wasn't healing the way he thought it should. Of
course, when comparing myself to Deena Kastor or
Constantina Tomescu-Dita, I'm tempted to join the noise,
but after meeting someone like Lorene Oates, I realize I
would miss out on some of life's sweetest
serendipitous moments.
Photo:
"Courtesy of Idaho Business Review" Celebrate Serendipity
is #7 in a series of interviews with local leaders, business
owners, and personal heroes.
Lorene Rasmussen is the Partner for
Business Operations which guides and supports
the daily and strategic operations of Leadership
Advisors Group. She combines a unique sense of
fun and organization to insure operations run
smoothly and that clients receive the highest
quality service possible.
Lorene earned a Bachelors of Business Administration degree in marketing from Boise State University and is a certified Life Coach through Genesis Enterprises in Seattle, Washington. It isn't by happy accident that Lorene will join her daughter-in-love and precious granddaughter as they take their place among 15,000+ women on Saturday, September 20th. The three ladies have been planning to participate in this event since last year. The only questions now are, what to wear and will they run, walk, or stroll? |
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![]() Ladies, What Do You Celebrate?
The Celebration has never been about speed or endurance, but about celebrating health and wellness in any form, for anyone. The Celebration is for women of all ages and all abilities to come together in a supportive environment. The founders of the Celebration wanted to create an event where elite athletes and grandmothers felt comfortable on the same course on the same day. This unique aspect has inspired many to line up on Celebration Saturday and complete the 3.1 mile course, whether they finish in under 30 minutes or over an hour. In addition to the 5K, the Celebration includes a two-day Women's Show at the Boise Centre on the Grove. This FREE event draws close to 20,000 attendees each year, and is host to over 160 vendors. The Women's Show offers Celebration participants and the community the opportunity to come together and learn about products and services available for consumers in the Treasure Valley. Participants can shop, sample and preview these items and services important to women buyers. In addition, the Women's Show offers the largest opportunity for product sampling in Idaho. Mark your calendar for September 16 - 20 Don't miss out, be a part of this year's Celebration Event! This is for you...Bring your friends and families and make the Celebration yours! |
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Coming to an inbox near you:
Phil Eastman & Lorene Rasmussen
Leadership Advisors Group
email:
phil@leadershipadvisors.com
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