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![]() By Lorene Rasmussen
I can remember it like it was yesterday and with the winter we've had this year, I still wish it was the 3rd week of September. The morning was crisp with a sunrise painted across the autumn sky just for me. Like usual, I had scheduled too many things to get accomplished in one day. It was 4 days until the St. Luke's Women's Fitness Celebration 5K race and 41 days until the MCM 07. Believe me when I say, I do not take pride in busy. Busy doesn't mean progress, it just means busy! Nevertheless, I couldn't reschedule my early morning appointment, since the window of opportunity to visit with MaryJane Butters was very limited. MaryJane Butters is the courageous business woman,
environmental activist, and "farmgirl" behind the
MaryJanesFarm in Northern Idaho. MaryJane was in
Boise as one of the panelists for the 10th annual
Women in Business and Leadership dinner.
Every year, the Women in Business and Leadership
panel has 4-6 dynamic women leaders sharing their
stories of success, failures, and philosophy for today's
business arena.
Upon arriving at the hotel lobby, where I was going to
meet MaryJane, I tried hard not to look as hurried as I
felt. The hotel clerk buzzed her room while I quickly
reread my notes about her life, women in business, and
the issues concerning organic farming.
Although I had seen MaryJane's picture on the website, I
wasn't sure what to expect when she stepped off the
elevator. Dressed in a beautiful brown jacket, fall colored
skirt, and cowboy boots, MaryJane was distinctly
feminine and completely unassuming. She approached
me, placed out her hand, and with a quiet yet confident
voice, introduced herself. In that moment, all my cares
were put to rest as we ordered our coffee and began our
conversation at the little corner bistro.
Only remembering a few details from my notes (I left
them in my briefcase), I started with, "MaryJane, how
does a single woman from Utah with two little children,
end up owning a 5 acre farm in Northern Idaho and
becoming a business icon and leader in the State of
Idaho?"
Perhaps not the most eloquent question MaryJane's ever
answered since she is used to being interviewed by real
journalists from publications such as National
Geographic and House & Garden. Nonetheless, that one
question took me on a "twisty-turney" adventure to the
farming region of Palouse Idaho. It reminded me of
modern day Little House on the Prairie, with a single
mother of two that lived the homestead life without indoor
plumbing or television.
What started out as MaryJane's dream to own an organic
farm to grow enough food to sustain her family,
transitioned into what National Geographic called, "A
Farming Revolution-Sustainable Agriculture."
"It wasn't an easy transition. I remember back in the early
1990's when I tried to get my certification as Idaho's first
organic manufacturer, the State official actually laughed
at me," said MaryJane. "Instead of looking out for the
health of my family and others, he thought I was trying to
get more money for my products."
The Idaho State Department of Agriculture makes the
organic division as, " . . . products that have been
produced without the use of synthetic fertilizers,
pesticides, or growth regulators and is processed,
packaged, transported and stored to retain the maximum
nutritional value without the use of artificial preservatives,
coloring or other additives." For farmers like MaryJane
Butters, it is more than an organic distinction, it is a
philosophical approach to life that promotes healthy
crops and a sustainable farm. MaryJane Butters is
considered to be the pioneer of organic production in
Idaho.
Organic certification wasn't the only challenge MaryJane
faced as she plowed ahead with her dream to create a
sustainable agricultural system and produce healthy
products. There wasn't a bumper crop of small business
loans waiting to be harvested by a single mom with 2
children and 5 acres. It didn't matter that her credit was
good, what mattered to the nicely dressed bankers was,
MaryJane didn't have a husband to help finance
her "hobby."
Weeds, weather, and vermin hadn't stopped her, so she
certainly wasn't going to let a handful of bankers turn her
dream into silage. Poor on capital but rich on creativity,
MaryJane used the storyboard concept to paint a picture
of sustainable agriculture and healthful foods to a group
of investors that were able to capture the vision she had
deep inside. With that, money was given, a dream was
planted, and MaryJane and the investors are still reaping
the benefits.
MaryJane openly admitted that she nearly went under a few times but survived by reinventing herself over and over again. She planted this and tried that; She published a subscription magazine that instructs, informs, and tells stories to inspire other "farmgirls"; She started a mail order instant meal business; She created a non-profit educational program called the Pay Dirt Farm School to help cultivate organic farmers and eaters; She opened a bed & breakfast on the farm; She learned photography and has written at least three books that beautifully displays the pictures of everyday life on MaryJanesFarm; She raised two children; She was named Idaho Progressive Business person of the year; She founded the Palouse- Clearwater Environmental Institute; and she fell in love and married the farmer down the road. So much has changed since MaryJane drove a car with
a rusted out floorboard, where her son remembers
getting his leg stuck in one of the holes. "Organic food
now makes up the fastest-growing food segment of the
food industry. . . according to the U.S. Department of
Agriculture." writes Jennifer Barrett with The Salt Lake
City Tribune. Another notable difference is, "women are
the fastest growing group of people buying small farms,"
states MaryJane Butters.
My hour with MaryJane went by too fast even though I
knew I was going to hear her again that evening. As a
small token of my appreciation, I gave her a copper and
glass beaded bracelet I had made (which matched her
outfit perfectly) and she returned the favor with a couple
of her organic chocolate bars. I walked away from my
time with MaryJane trying to imagine the incredible
responsibility she must feel as a farmer and business
woman employing all those folks that depend on their
livelihood at MaryJanesFarm.
Farmgirl Leadership is #2
in a series of interviews with local leaders, business
owners, and personal hereos.
Lorene Rasmussen is the Partner for
Business Operations which guides and supports
the daily and strategic operations of Leadership
Advisors Group. She combines a unique sense of
fun and organization to insure operations run
smoothly and that clients receive the highest
quality service possible.
Lorene earned a Bachelors of Business Administration degree in marketing from Boise State University and is a certified Life Coach through Genesis Enterprises in Seattle, Washington. Although raised in a ranching community, Lorene prefers to gathers her eggs at the local Albertsons' and grinding her coffee at Starbucks. However, after spending an hour with MaryJane, she realizes there's a little "farmgirl" left in her. |
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"Faith: keeping your eyes open for opportunities that aren't always obvious." ~ Unknown
![]() Phil Eastman & Lorene Rasmussen
Leadership Advisors Group
email:
phil@leadershipadvisors.com
phone:
(208) 344-0471
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