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The goal of training:
better business performance
 First, let's get on the same page as to what we are trying to achieve in the channel: We're trying to increase sales, improve service, drive down costs and improve customer satisfaction.
To succeed, we must optimize sales, service and management. Our goal is to optimize performance, not just provide training. More
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Most executives think they're doing enough to support the dealer channel, but that may not be the whole story, according to an analyst hired recently by LogicBay to interview more than 50 senior executives with channel management responsibilities. 
