For manufacturers marketing products through a dealer channel, the adoption of a best practices philosophy "in the channel" is critical to minimize the inherent conflict that can occur between OEM and dealer. This conflict is not just price-based, but includes friction that can arise from a lack of dealer training, poor communication from company to dealer, or merely inefficiently delivering information and applications from too many old legacy sites and systems.
Manufacturers must be able to capture and broadcast channel best practices that can help the company work efficiently with its dealers, and to convey best practices ideas between dealers themselves. Read How They're Doing Just That!!!
