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Get Aligned

ChannelTune™

In This Issue
Channel Conflict
NMHG Announcement
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Issue: 7
July 2011

This month's newsletter is focused on sharing a bit of what we've learned from our ongoing research on managing channel partners and more importantly, in working shoulder to shoulder with our clients.

First, please enjoy the short article that was recently published called How A Channel Conflict With Partners Can Be Resolved To Improve ROI. A summary of that article is below with a link to the article.

Secondly, we are conducting 25-minute, thought provoking executive web briefings to managers who are responsible for dealer performance. In these briefings, we share:

 

  • Third-party research validating the correlation between Engagement and Financial Performance
  • A framework for Best Practices regarding how to improve financial performance by focusing on four core areas of Engagement with dealers
  • The concept of Friction, which drags down channel partner performance
  • Our signature Assessment Method for determining where a company is doing just fine, and where weaknesses exist that are behind lost revenue, shrinking margins, poor service quality, and other detriments to top performance

If you are responsible for managing a network of dealers, distributors, VARs, franchisees, or other types of channel partners, please sign-up here.  Give us a half hour and let's see if we can share something that you haven't heard before!

 

Finally, LogicBay is proud to announce the launch of a Channel Readiness Blog.   Through the Blog, LogicBay will deliver the latest information and tips on PRM, reducing channel friction, partner engagement, managing dealer relationships and more as we continue to research the topic and engage with our client base. 

 

Join us!  Visit our blog

How A Channel Conflict Can Be Resolved to Improve ROI

Your Likely Spending Significant Resources on Channel Support.....What's Holding You Back From Getting the Most From These Investments?

  

Conflict is a common ingredient between enterprises and their channel partners. A web search of "Channel Conflict" generates many articles, most of which are generally related to pricing issues with, or between, channel partners. However, channel conflicts can occur in a much broader spectrum in the channel, and many manufacturers aren't even aware of the conflicts. The consequences of ignoring "hidden" conflicts can rob a company of a significant portion of its ROI....

  

Read our recently published article here    

LogicBay Launches Enterprise PRM Solution for NMHG's Yale and Hyster Lift Truck Brands

 

Nacco Material Handling Group (NMHG) owns the Yale and Hyster lift truck brands.  NMHG selected LogicBay's Performance Center™ because of its unified core technologies including Collaboration and Social Management Tools, Mar/Comm Management, E-Learning Solutions, Content Management and Performance Management.

 

The new Performance Center provides a Partner Relationship Management framework for best practices and a technology that optimizes communication with dealers.  The capabilities of the system allow for a single secure sign-on to other dealer and customer facing systems both inside and outside the corporate firewall.  NMHG was able to streamline 87 disparate legacy systems into one easy-to-use platform.  

 

Jonathan Dawley, Vice President of Marketing at NMHG commented, "Our goal was to find a portal technology that would allow us to better communicate with our dealers and empower our customers. Not only did we require dynamic customization for a diverse user base but we wanted leading usability and ease-of administration. To find the right solution we conducted a rigorous search for a portal technology that would meet this high bar. After extensive review, the LogicBay technology rose to the top."

 

The NMHG deployment will be hosted and supported by LogicBay through their SaaS (Software as a Service) business model.

 

Read More About LogicBay Performance Center™ Technology Here