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This month you'll notice that we've titled our newsletter, ChannelTune™. Since our corporate mission is Improving Channel Performance our newsletter will provide key findings and suggestions for best practices that drive results.
In this issue, we've included an article on The Impact of Web2.0 Trends on Channel Management, an abstract from John Panaccione, LogicBay's CEO, on Enabling the Channel, and a case study revealing how we helped Hewlett Packard resolve process breaks between the Marketing and Sales functions supporting the channel.
The LogicBay Team |
| The Impact of Web2.0 Trends on Channel Management | |
Modern Channel Management solutions for the extended enterprise incorporate contextualized rich multimedia content, role based "audience smart" content management and communications technology, online training and performance support, enterprise social networking and analytics - all within one web-enabled envirionment. These modern solutions can easily be extended further out to the customer. By extending these systems to include end user customers, manufacturers can form a seamless community of interest that includes customers and channel partners.
Read The Complete Article Here...... |
| Capture, Engage and Extend - A Model for Improving Channel Performance | |
Every organization has a plethora of information, knowledge assets, training, marketing, and sales support materials that need to be shared with channel partners. These assets are typically scattered across the organization. They are generated by multiple departments. In addition to the universe of material that exists, a number of IT systems exist - all designed to help your partners in your distribution channel do their job. Have you ever considered if there's a better model that would optimize performance?
John Panaccione, LogicBay's CEO, Shares That There May Be a Better Way. Read More Here..... |
| Case Study: Hewlett Packard | | |
Improving Communication and Support for a World-wide Sales Channel
Using LogicBay's Performance Center™ portal Hewlett Packard streamlined the world-wide distribution of marketing and product information to enhance sales productivity deep into the Channel. Additionally, the system created a platform for collaboration, training and tools to measuring performance.
Download the Entire Case Study Here.... |
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