Unify to Multiply Marketing Ecosystem Effectiveness
As part of a recent CMO Council study titled Marketing Ecosystem Effectiveness marketing innovators at dozens of leading brands were surveyed and interviewed. Amidst a series of conclusions drawn the respondents suggested the Top 10 Ways to Create Marketing Ecosystem Value:
1) Break down functional silos
2) Institutionalize the Use of Data Analytics
3) Provide Marketing Insights and Intelligence On-demand
4) Transfer Best Practice Knowledge Worldwide.....
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The complete report from the CMOCouncil can be downloaded at http://www.cmocouncil.org/news.php.
