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Within our newsletter expect to read relevant news and suggestions for best practices related to Channel Performance. In this issue, we've included an abstract from a CMO Council article titled Marketing Ecosystem Effectiveness, a link to an on-demand webinar on the challenges and trends related to effective Channel Management and a case study revealing how we resolved a daunting Channel challenge for Outdoor Living Brands related to system-wide communication, training and support.
The LogicBay Team |
| Top Ten Ways to Create Marketing Ecosystem Value | |
Unify to Multiply Marketing Ecosystem Effectiveness
As part of a recent CMO Council study titled Marketing Ecosystem Effectiveness marketing innovators at dozens of leading brands were surveyed and interviewed. Amidst a series of conclusions drawn the respondents suggested the Top 10 Ways to Create Marketing Ecosystem Value:
1) Break down functional silos
2) Institutionalize the Use of Data Analytics
3) Provide Marketing Insights and Intelligence On-demand
4) Transfer Best Practice Knowledge Worldwide.....
Read More Here!
The complete report from the CMOCouncil can be downloaded at http://www.cmocouncil.org/news.php. |
| On-Demand Webinar: Trends, Challenges and a Get Healthy Checklist | |
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Trends Driving Channel Performance and Marketing Effectiveness
- Are you aware of the trends that impact the channel?
- Do you know the trends impacting how you do business with your Channel Partners today?
- Would you like a Channel Readiness checklist to follow?
We've recently released an on-demand webinar on these topics that you may find thought provoking. Click here to view the webinar. |
| Case Study: Outdoor Living Brands | |
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Improving Communication and Support for a Dispersed Community of Partners
Working with LogicBay our partner Franchise Business Review recently helped Outdoor Living Brands resolve a daunting challenge: how to effectively communicate with and improve the performance of its franchise partners network.
Read What Scott Zide, COO at Outdoor Living Brands, Had to Say Here...... |
