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Channel Management
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In This Issue
White Paper: Channel Readiness
A Case Study: Communication Nightmare in the Channel!

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Trends Driving Channel Sales and Marketing Performance


 

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Issue: 1
January 2011

This is LogicBay's first monthly newsletter and I hope you find it informative and useful. Please pass this newsletter along to your "Channel Management" colleagues and acquaintances.
 

To kick off 2011 we have just launched our new website (www.logicbay.com) featuring our new creative platform using competitive sailing imagery and metaphors.  Why did we choose competitive sailing to promote our company?
 

This is the era of wildly competitive and rapidly changing global markets.  Aligning your team with precise planning, preparation and communication combined with flawless team execution in tough conditions are the minimum requirements for winning -just like in competitive sailing!  
 

Our Performance Center technology is a proven, SaaS-based, channel management solution.  This unique technology 

enables organizations to support, develop and manage their distribution channels to increase sales, improve margins, lower service and warranty costs, and increase customer satisfaction. 

 

Channel performance is what we're all about at LogicBay.  We're proud of the work we do with our valued, marquee client base.  Our goal is to share some best practices that we've gleaned over the years in working with some great clients with you.  Join us!

 

For starters, please consider attending our Channel Success Webinar Master Series: Trends Driving Channel Sales and Marketing Performance on Thursday February 10th at 2pm EST by signing up through this newsletter.  We've also have published a case study (link above) that focuses on a communications challenge one of our clients had with their dealer network.   

 

The LogicBay team

White Paper: Channel Readiness

Strategies to improve Channel Readiness.

  • How do you know if your channel is truly ready to sell and service your product? 
  • Do you and the chan­nel share a common view of the landscape and the changing conditions into which the product is being sold?
  • Is there a common set of mutually beneficial and complementary ob­jectives that underpins the channel relationship?

We've written a white paper on the subject that you may find thought provoking.  Click here to download the white paper.

Case Study: Improving Communications in the Channel

Overcommunicating to your channel partners?  

Learn how people working in different departments that support a manufacturer's dealer network streamlined communications to their dealers.   Read on....