Cincinnati Consulting Consortium
Business Building Bulletin
November 2009 Edition
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Greetings from The Cincinnati Consulting Consortium (CCC), a Company of 40 former P&G Officers and Senior Executives. We have been in business since 1999 and for the past ten years, CCC has been helping our Clients achieve customer driven business success. See www.cincconsult.com for information on CCC.
I hope you enjoy the second edition of our Business Building Bulletin (BBB) and the information on:
- Profiles for several of new Senior Consultants, most who have recently left P&G after outstanding careers.
- Case Studies of three different CCC engagements on 1) Media Planning,2) Strategic Planning using the Objectives/Goals/Strategies/Measures(OGSM) process and 3) Using CCC expertise for due diligence on an acquisition. All three case studies show the resulting business benefits to our clients.
- Value Reframing - View a video/audio presentation by CCC's Leonora Polonsky on Reframing-Building Value Perceptions Through Consumer Communications, a key strategic tool in today's uncertain economy.
- Consumer Centric-Review a White Paper by CCC's Rad Ewing to help you determine if your Company has an optimal Consumer Centric Approach.
Please share the newsletter with others and we'll be glad to add them to our distribution list for future editions. If you do not want to receive future BBB's, just e-mail ccconsort@aol.com asking to be removed, and we will certainly honor that request.
Thanks for reading CCC's second Business Building Bulletin, and we'd appreciate comments, suggestions or questions; e-mail to ccconsort@aol.com.
Sincerely,
Dick Bruder
Cincinnati Consulting Consortium
513-233-0011
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Case Study:
Media Planning to Improve Quality & Reduce Cost
The client's media planning and buying department wanted to ensure they were getting the highest quality services and lowest rates across a number of different divisions and advertising services firms. CCC improved quality while saving millions of dollars. Click here to learn more... |
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Case Study:
Using OGSM Process
(Objectives/Goals/Strategies/Measures) to Define an Improved Strategic Planning Process
The client had experienced sustained, strong growth based on it's continually enlarging and improving product portfolio. With its robust outlook the company identified the need for a better strategic planning process to manage its growing business and corporate size. CCC defined the new strategic planning process that has led to a well-defined strategy that has optimized management of business opportunities and improved cultural alignment. Click here to learn more...
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Case Study:
Due Diligence of an Acquisition
The client required in-depth assessments to feel comfortable about acquisition economics. The overall goal was to give the client enough raw material and consumer market information - in a compressed time period - to make a successful and financially sound proposal to the target acquisition company. As the CCC consultants had operated in the merger/acquisition arena personally in the target consumer categories, this was "right down CCC's alley". Click here to learn more...
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Video/Audio:
Reframing-Building Value Perceptions Through Consumer Communications  View a 30 minute video from CCC's Senior Consultant, Leonora Polonsky, as she explains why changing value perceptions is often an attractive alternative to lowering list price or offering lower priced line extensions. Leonora reviews seven different brands, their communications and business results. Click here to view the video.
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White Paper:
Is Your Company Consumer Centric? Take the Test!  CCC's Senior Consultant, Rad Ewing, asks you to review 10 statements to help you determine if your Company has an optimal Consumer Centric approach to growing your business. Click here to review Rad's White Paper.
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