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Voiceover Marketing and Business Plans for 2011 |
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Dear VO Talent;
Hope the microphone is warm and the familiar smell of metal and circuitry is blending nicely with best reads and takes.
Summer is a time when the market is either readying or readied for 4th quarter. Online and traditional media plans budgeted and spent, and production plans gearing up for September's 4th quarter "last minute deliverables" if those productions haven't been accounted for, spent and placed by the 3rd term.
This means that either the 4th quarter sails along with production, and we're all ready for the last hurrah of business production, or it gets quiet as it's all placed and done; and the market starts thinking about 1st quarter media for 2011...
and we all know that the 1st quarter is generally quiet as economies lead to April 15th - Tax time.
The best time to prep your career track, your business and marketing plans, and new demo production is also in this hammock time of the 4th quarter. While we always thought it a great time to do demos in first quarter, as it's generally the quietest or slowest time of year for media and marketing - prepping in the fourth quarter allows two things:
Adjusting the demos to reflect the editorial content and needs of your career marketing path for the next year's marketing plan - and - tax write off for THIS year.
Ask any accountant. The reason all companies spend money in 4th quarter - media- marketing- advertising expenses are all a tax write for businesses to reduce their tax liabilities. That includes the self employed, the voiceover business LLC or sub-chapter S as well.
We're proposing a different calendar then for your consideration, to think about your marketing plans for next year 2011, and snapping your demos into action by new editorial focus and content.
First, business consultation privates. If you do not remember or know how to focus your marketing and business plan to analyze your core, your SIC markets, production applications, your viral long tail reach, your community growth approach, and keep that in place while avoiding people who are "kicking tires" today, a private one hour consultation will help to ensure a your best inroads to develop your core clientele, repeat core business for you, targeted to your core, and the methods to reach that core. We will not only outline your marketing plan to reach that core, establish your network and get you to where a targeted reach goal can outline specific NUMBERS for you, so you can project the amount of business you want to bring back in at a set price point, you'll be able to customize the returns to adjust for each of your core industry categories that you can then in turn, use to play "what if" and calculate out to a total projected goal.
THEN - Second - Demos for 2011 - We can talk about editing or producing your new demos for 2011 to adjust to this editorialized FOCUS.
You owe it to yourself to grab just One Hour of time with Ron Knight on the phone.
We'll address the issues of WHY your marketing isn't working, to get specific results, on a case by case, one-on-one basis. One Hour Phone Privates on your VO business model, are being scheduled now for the month of August 2010.
THEN: in analyzing your core and ancillaries plan, we can schedule any new demos you may need for 2011, to take place in the 4th quarter of this year. In this way, you'll be set for 2011 with a push that can target and place your new demos through the quieter 1st quarter of 2011, when desks are still in the 'collecting resources' phase, and you can pull onto the freeway of your best prospects and clients plans, in a time when the traffic is calmer, and they'll be most receptive to receiving
"the new sounds" and images of their marketing media creative planning.
Doing demos in 4th quarter let's you write off income for THIS year. It's a best plan yet, which is why you're hearing from us now, and not reaching out to you with business privates and demo production emails come January.
We're also limiting our VO Demo Clients as you may have noticed, as we're taking on more production for YUM! Franchise QSR's. So where we used to take on just 24 demos per year - that number will most likely drop down to half! We look forward to hearing from you as one of our signature VO clients, and hope to work with you soon.
Sincerely,
Ron Knight
The Advanced Voiceover Coach
Careers Counseling |
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Where & When | |
One Hour Telephone Consultations - a Private Hour with Ron Knight - Reviewing your VO Marketing and Business Plan for 2011.
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ONE Hour Privates with Ron Knight
Designing your VO Business and Marketing Plan for 2011.
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A limited amount of single hours for the month of August; to review your voiceover business model, your marketing plan and your core. This hour will uncover WHAT'S NOT WORKING for you - as well as new core targets and direct market media you should implement to go around the web based sites, etc and hit your target prospects and production clients.
Now hear this:
"Ron, One hour on the phone with you completely revitalized my efforts. I took the notes and put about 5 of the 6 steps together, and already I'm getting emails back in. I actually had three phone calls to read for people"
- Julie McKame - Northern Cal.
"Ron,
"Thanks for the shot in the arm. All I was doing was talking to my local agent, where things were so bad, they wanted me to take a 13 week class with them for $395.00. Reviewing head shots! If they're my agency, don't they have a conflict of interest for taking money to have a class like this? Headshots? This is voiceover! One hour with you, and three weeks later, I'm right back as the Voice of a regional beverage. >Phew!<"
- VO Talent - Texas - (name withheld, so as not to embarrass the agency nor compromise client signing).
"Ron,
I forgot about my core which reflects my background knowledge in Aviation. Sully was getting a lot of press lately in the national media, so I took your advise on What's happening, What's tailored and When to hit, and I was able to go in with What we had on the demo. How do you say In-Flight? Ding!"
- F.M. - New Voice for Southwest Airlines narration
"Ron,
Thanks! I already have a great working career, in bilingual markets. But you were right. In wanting to do Imaging, I couldn't really mix the two markets, as the bulk work of the lower rate would cannibalize my market inroads in the more dominant commercial and branding markets. But it's worked great the way you've outlined - now I can do both!
SVB - Los Angeles, CA
Your One Hour phone call with Ron Knight in August, can help you break down and through to your voice over markets, and your standing in them!
If you've had Ron produce your Voiceover Demo(s), this will be the best follow up investment you ever made to ensure that you are on the RIGHT TRACK to fine tune your efforts after the fact. Many times, your demo is out of date. Sometimes, it's not the demo that's out of date. You are. You simply are not doing what needs to be done, or you are NOT doing it in the right way.
Call or email this week to schedule your one hour private on the phone with Ron, for August - your mid year Summer season tune up - and make real time plans for 2011 at the same time.
"If you're playing the game by the old rules, you can't win in today's game."
Call or email today! |
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Leave the Pack! |
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 Get a One Hour Private Consultation on the phone with Ron Knight. To schedule: Call us at 619 573 9919 or 310 779 9885; or Email us info@knightmedia.com
Your minimum Voiceover rate that you should be charging your clients, is about $385.00 for any job's session, for up to a first hour in studio time.
Your price for a One Hour Consultation with Ron Knight is no where near that fee. It's a quick, low cost, quality investment to ensure a good ROI on what you're doing.
Normal Private Career Consultation Price: $ $250.00
Call and schedule during August ONLY - Just $125.00
Credit Cards, PayPal accepted.
PLUS - All Private Consultation Hour fees are deducted as a credit against your demos production costs in your 4th quarter Voiceover Demo production order! Get what you need now for planning, at 50% off the regular privates rate, and then take this amount off the cost of your new or revised demo(s) production.
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Knight Mediacom 7949 Eastridge Drive
La Mesa, CA 91941
Tel: 619 573 9919
LA and Cell: 310 779 9885
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Further Voiceover Agenda from Knight Mediacom
http://archive.constantcontact.com/fs001/1102018860607/archive/1102362197197.html
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Save 50%
Privates normally
$250,
for just $125
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Call us at 619 573 9919 or 310 779 9885 to schedule your Private Voiceover Marketing Review and Business Plan Consultation. Set single hours are available only for the full month of August, 2010. At time of scheduling, we will provide you a mutually set calendar date and time, and the phone consultation phone number to call to discuss your business.
MP3s for review may be sent to us at info@knightmedia.com. Please - only send MP3s as requested, when requested and ONLY after scheduling a consultation appointment. Thanks! | Offer Expires: August 7th, 2010
All consultation fees are further deducted to your credit against 2011 Voiceover Demos ordered from production scheduled for 4th quarter, 2010.
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Your Voiceover Demo - Your Business Plan
