All people in the chain tend to be involved with approving a voice talent for a project.   There are "stylebook guidelines" which preserve the nature of the property being formed, to be forged and emulated in the society at large, generally monitored by the originating brand firm and its marketers or agencies. This diligent approval process benefits everyone, any licensees, and retailers too, since the better the overall image (audio or visual) for a licensed product is, or a created brand, the more able the property will be to drive sales for the brands' products. Looking at that picture - in choosing to use the web, wireless, broadband, traditional media or other networks - its important to think of creating your own web to be woven that promotes YOUR brand to your key players, not hit and miss, aiming mostly for the right people at the right time. Do you know who your players are? Do you outline the points for your player definitions? If you have an agent, would you like to place bets on whether your agent does, if they can outline the task specifically for you and your Brand Plug In, or if you set this up so your agent gets many more calls for you - specifically?    

When we think of lifestyle designs and brand impressions, we usually think visually, but these things are absolutely paramount when it comes to audio design. Your own audio persona has its own "top of mind" emotional impression and creates specific stimuli - within the ear-minds head-minds and heart minds of the listener, singularly and then combined as a demographic and psycho graphic target audience.

 

In the 80's, when TV animation was in its well capitalized heyday, Toy Manufacturers learned that Saturday Morning commitments could "monopolize" the better part of the half hour, rather then solely producing 30 second spots. A case study reveals that even the Voice Talent was consulted on a manufacturer's move, in changing additional aspects of provided retail items to be "sold separately". Why? Because in creating so much of the life and persona for that Satuday morning prime time Toy character property, the owners of the toy brand would not merchandise any new thing until they'd asked the talent, who had created so much of that character which had leaped from the audio imagery to cell animation on screen, IF that item would be something that the character WOULD USE in its REAL LIFE!  HELLO?!?!  So in understanding what and how a brand 'feels', how it is to be made your own, and how you put the stamp back on the brand, reflects how well you know the audio medium - creating reality from the mental created perspective, and how responsible you are in knowing your mission in the world of audio. Defining that difference makes the difference for you as you define the way to become a significant player in your own right.