Floor Installation Association of North America
FIANA News
January 2011
In This Issue
Robert Rennie Remembered
Arsenal Capital Aquires Para Chem
Education Distributor ROI
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Robert (Bob) Rennie 64
Robert Rennie
A long time flooring industry friend past away this past November 19, 2010 after fighting Leukemia for 7 months.

 Bob will be remembered as a true gentleman and friend to many of us in our industry.  Bob held several key management positions with W.W. Henry Co. (Armstrong Ind.), Orcon Corporation, and most recently as western region manager for Para-Chem. 

We will remember Bob for his continual smile.  Click here to learn more.
Greetings!
We recognize Robert Rennie and invite you to enjoy  a  quick review of the latest news and changes in our industry.
Arsenal Capital Aquires Para-Chem
Parachem logo
Arsenal Capital Partners recently purchased Royal Adhesives and Sealants and now have acquired Para-chem and merged the two adhesive companies.

Bill Ward Chief Operating Officer of Para-Chem and now President of Royal said "we are delighted to become and integral part of Royal Adhesives & Sealants.  Para-Chem's technical capabilities will enhance Royal's custom product offerings and together we believe this will help the newly combined company to better address customers demand for flexible, high performance and quality products"  Click Here To Find Out More.

EDUCATION: DISTRIBUTOR ROI (FIANA Training Center)


 
Distributor employees working in sales have thousands of skus behind them in the warehouse.  In many cases they have never seen those products out of the box, much less in application.  It's a challenge for distributors to get their people trained adequately on the products they sell, however in the FIANA Training Center survey conducted recently, it has been identified that 81% of distributor sales staff recommend products from 3 to 5+ times per day.  If only12% of the channel sales people taking the training make an average of 5 recommendations per day and convert this to a $50.00 sale, the increased daily sales would be $3,000.00 per day.  Assuming 20 working days per month, this  would be a net sales increase of $60,000.00 per month.

FIANA Distributor and Manufacturer, invest now in the TRAINING CENTER and watch it grow from this simple example. See the results possible;

EDUCATION: DISTRIBUTOR ROI (FIANA Training Center)                           
                           
Average FIANA distributor sales employees (inside, outside,branch)  42                           
                           
Percent taking training employees -
25%  -  12 
50%  -  21       
100% - 42                   
                           
Avg Daily Recommendations - 5
        
Product  Price   $50.00
                       $100.00

Increased DAILY Sales due to FIANA product Training Center               
                           
        $3,000.00         $5,250.00         $10,500.00
        $6,000.00         $10,500.00        $21,000.00

17th Annual Fiana Convention & Trade Show 2011

convention boothFIANA is pleased to announce the 17th Annual Convention & Trade Show, to be held in Kansas City Missouri beginning on September 15 - 17, 2011.


Hyatt Regency Crown Center
2345 McGee Street,
Kansas City, Missouri, USA 64108
Tel: +1 816 421 1234    Fax: +1 816 435 4190

Sincerely,
Gary Verhey



Gary Verhey
President
Floor Installation Association of North America