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My Earth Natural Cosmetics
October 2011
Greetings!
 
In This Issue
How To Dye Your Hair Without Chemicals
Rouge Discount Vouchers
Natural Lip Crayons Only $25 - Limited Time Only!
How To Dye Your Hair Without Chemicals
If you are anything like me, you love the look of a fresh new hair colour, but hate the chemical ingredients that go into most conventional hair dyes.

Even many of the so-called "natural" dyes actually contain a number of nasty chemicals, if you read the fine print.

So is there such a thing as a truly chemical-free hair dye?  Thankfully, yes, there are some safe and naturally effective plant-based ingredients you can use.

Henna is the original, and possibly the best-known, of all natural hair dye ingredients, having a history thousands of years long.  Henna, scientifically named 'lawsonia inermis', gives the hair a lovely red-orange tone.

The depth and intensity depends on the hair's natural colour, because henna, like other natural dyes, coats the hair shaft rather than chemically altering its structure.  And yes, it even works on greys.

Natural henna has only one colour, so beware of any pre-packaged "hennas" that claim to colour your hair blonde, brown or black.  Some of them contain chemical additives, so make sure you read the ingredients labels carefully.

Luckily, it is possible to dye your hair naturally with colours other than red.  Indigo, or 'indigofera tinctoria', is a plant that produces a dark voilet-blue dye.  It can be used in conjunction with henna for dying the hair various shades of black or brown.

The percentage of henna and indigo in the mix can be adjusted to suit your desired result, for example, if you want an auburn colour try a ratio of 2 parts henna to 1 part indigo.  If you want a dark brown try mixing 1 part henna to 2 parts indigo.

Jet black hair can be achieved in a two-step process by applying henna first (to "fill" the hair, giving it a red base colour), then applying pure indigo second (for the blue-black finish).

Cassia, or 'cassia obovata' is sometimes (incorrectly) labelled 'neutral henna'.  When used alone, it offers a subtle golden blonde shade to naturally light-coloured hair, or alternatively it can be combined with henna for strawberry blonde shades.

Amla, or 'emblica officinalis' offers a conditioning treatment for medium to dark-coloured hair, and while it does not contain a dye pigment as such, it can be effectively used in conjunction with henna and indigo to create cooler tones and enhance dye absorption.

So where do you find these ingredients?

If you're lucky, your local health food store may stock henna (but make sure you read the ingredients labels, as per the note above, to ensure you are getting a pure product).

Otherwise, check out Henna Moon, an Australian company that stocks all of the above ingredients, in addition to a selection of all-natural pre-blended hair colours, complete with application instructions.

Happy colouring!

x Penny

Rogue Discount Vouchers

We have recently become aware of a gremlin in our emailing system that has prevented some of our new subscribers from receiving their email discount vouchers.  These electronic vouchers are supposed to be sent 24 hours after you subscribe to receive the "My Earth Monthly" or "Friday Specials" emails.

If you have subscribed within the past couple of months and have never received a discount voucher, please contact us so we can ensure you receive one.


Apologies for any inconvenience.
 
Natural Lip Crayons Only $25 - Limited Time Only!
Normally $35.50, our amazing lip crayons are reduced to just $25 until the end of next week!
 
Created from the same formula as our natural lipsticks, but packaged in a super convenient crayon form.

My Earth's luscious all natural lip crayons are enriched with jojoba oil, shea butter and vitamin E to keep your lips in top condition.

Best of all they contain no synthetic or animal derived pigments, only pure minerals and nourishing botanical ingredients.

You can apply lightly for a sheer coverage, or more thickly for a deep colour effect.

Available in five great shades!  Click here to view on our website.
 
Until Next Month,

Penny McPherson

My Earth Natural Cosmetics

1800 755 277

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About My Earth
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My Earth Natural Cosmetics is a boutique Australian cosmetics company with a strong environmental focus.
 
Our catchphrase "Earth's Natural Beauty" reflects our mission to provide today's women with a complete range of the highest quality natural beauty products available today.
 
First and foremost, our products must be good for the skin and kind on the environment.
 
To help offset our business activities and make a positive contribution to the preservation of our natural environment we are committed to donating 5% of all sales to rainforest conservation.
 
 
For our customers' peace of mind My Earth also offers a 60 day 110% money back guarantee on all website sales, taking the worry out of buying online.
 
 
If you have any questions or comments please feel free to contact us - we would love to hear from you!
 
 
Why My Earth?
1. Highest quality products at reasonable prices

2. Only the safest natural ingredients, no animal testing.

3. Free postage within Australia, no minimum orders

4. 60 day 110% money back guarantee - where else can you get that?

5. Next business day shipping guarantee

6. Free samples x 2 with every order

7. 1800 customer service number for any questions

8. 5% of sales revenue donated to rainforest conservation

We Want To Hear From You
We would love you to email us with your favourite natural or eco-friendly beauty tips to share with our readers.
 
Do you have a natural beauty question or topic you would like addressed?  If so please email us the details and we will endeavour to cover it in an upcoming issue.
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