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My Earth Mineral Cosmetics
August 2010
Greetings!
 
In This Issue
Why Australian Rainforests Need Protecting
Eyeshadow Application Techniques
Members August Special - Buy Two Eyeshadows, Get A FREE Eyeliner!
Veges In Season - Rosemary Baked Potatoes
Why Australian Rainforests Need Protecting
 
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Rainforests are the most diverse ecosystems on Earth, and yet cover only 6% of the world's surface.
 
Around 50% of all plant and animal species on earth can be found in rainforests, including the My Earth company mascot, the birdwing butterfly.
 
Rainforests are also a rich resource for many cultivated plants, foods, raw materials and medicines.
 
It is a shocking fact that over 20 million hectares of rainforest are destroyed worldwide annually, for timber harvesting or land clearing to plant crops and graze cattle.  If these resource rich ecosystems are to survive, it is vital that remaining areas of rainforest be protected.
 
Australia is one of the few places in the developed world where rainforests are available for public enjoyment, global conservation and research.
 
However, since the late 1700s around 75% of Australia's original tropical rainforest has been cleared for agricultural, industrial and urban development.  Today rainforest covers just 0.5% or 4.2 million hectares of Australia's landmass.
 
At My Earth we are committed to doing our bit to help conserve our precious remaining rainforests.
 
We donate 5% of all net product sales to rainforest conservation, so our customers can feel good about helping a worthy environmental cause with every purchase of My Earth products.
 
Eyeshadow Application Techniques
 
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Application techniques are many and varied when it comes to eyeshadow, although the general rule to remember is that light colours are used to highlight whereas dark colours shrink or recede.
 
When applying eyeshadow, first sweep the lightest 'highlighter' shade over your entire eye region from your lashes right up to your eyebrow.
 
After applying your base colour, apply a second medium shade on the lower eyelid up to the crease of your eye. Blend into your base shade so there are no harsh lines. 
You can also smudge this shade under the bottom of your eyes, particularly good for creating a smoky look.
 
If desired, a third darker 'accent' colour can then be added to create extra depth. 
Apply along the upper lash line, and into a wedge shape at the outer corner of the eye, emphasizing the crease of the eye and brow bone. Blend well.
 
Members August Special - Buy Two Eyeshadows, Get A FREE Eyeliner!
 
eyeshadows
This offer is exclusively available to our members and is valid until 31st August.
 
To redeem this offer, simply choose any two eyeshadows from our "Earthy Shadows" or "Metallic Shadows" ranges, and then enter the code word Eyeliner when prompted during checkout.
 
If you have a preference for a particular eyeliner colour you can email us after purchase with your preferred colour.  Alternatively, we will choose a colour that matches your chosen eyeshadow shades.
 
 
Veges In Season - Rosemary Baked Potatoes
 
potatoes
August is the month for potatoes.  Not only are they a wonderful source of carbohydrates, vitamins C, B1, B3 and B6 - they taste great too!
 
Here is an easy recipe idea to make the most of those beautiful in-season potatoes:
 
 
Rosemary Baked Potatoes
 
Ingredients
- 1 kg new potatoes (mid size)
- olive oil
- salt, freshly milled black pepper
- four or five sprigs of fresh rosemary
 
Method
- wash and brush the potatoes very well - normally you don't have to peel new potatoes
- wash rosemary, remove needles
- grease a baking tin with olive oil
- cut potatoes in halves and place them (cut surface down) on the baking tin
- spice generously with salt and pepper
- sprinkle rosemary needles on the potatoes
- drizzle olive oil on the potatoes and bake for 45-60 min at 180°C
 
Enjoy!
 
(click on photo for Flickr credit)
 
Until Next Month,
 
 
My Earth Mineral Cosmetics
My Earth Mineral Cosmetics
About My Earth
butterfly daisies
My Earth Mineral Cosmetics is a boutique Australian cosmetics company with a strong environmental focus.
 
Our catchphrase "Earth's Natural Beauty" reflects our mission to provide eco-savvy and fashion conscious women with a complete range of the highest quality natural beauty products available today.
 
First and foremost, our products must be good for the skin and kind on the environment.
 
To help offset our business activities and make a positive contribution to the preservation of our natural world we are committed to donating 5% of net website sales to rainforest conservation.
 
 
For our customers' peace of mind My Earth also offers a 30 day money back guarantee on all website sales, taking the worry out of buying online.
 
 
If you have any questions or comments please feel free to contact us - we would love to hear from you!
 
We Want To Hear From You
We would love you to email us with your favourite natural or eco-friendly beauty tips to share with our readers.
 
Do you have a natural beauty question or topic you would like addressed?  If so please email us the details and we will endeavour to cover it in an upcoming issue.
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