November 9 Newsletter

The Newsletter

Issue no. 26|November 9, 2010

Read Or Die

How can people complain to me they're not getting ahead and then also tell me they're not reading very much?

If you're not reading regularly, significantly, virtually every day for at least an hour, your development is lagging. Professionals interested in their own self-development read voraciously.

Start or re-start now.

One of my best friends in my entire life is Michael Swenson. At our conferences, Michael often shares one of his favorite quotes: to know and not to do is not to know. It always reminds me of, the man who can read but doesn't is no better off than the man who can't.

I know - you're too busy. But get this: in 2008, the President of the United States read 40 books. He's busier than you are!

Business professionals have to keep up with more than television headlines. To say nothing of the fact that television is the arch-enemy of readers, anyway.

A refresher:

  • Daily newspaper: you've got to read a newspaper - or an online equivalent - every day. Your local (Major cities) paper is fine, in most cases. You're lucky if you live in New York or London or Berlin or Hong Kong. If you can get WSJ or FT, that can MORE than suffice. We love the Journal, but we also crave more when we're in Europe.

  • Business Press: You don't necessarily need a supplement if you read the Journal or FT. But if you don't get those, read Fortune. Don't bother with Forbes or Business Week, for different reasons. I have started getting Bloomberg Markets, but doubt I can recommend it for wide appeal.

  • Professional Books: You need to always be reading at least one professional development book. It could be Drucker, it could be the latest fad, it could be a biography if you like. (For some reason, biographies just don't teach ... but if you learn that way, by all means do.) Here's an idea: our book list.

  • Fiction: Has someone ever joked about some guy named Godot while you were waiting for someone, and you didn't get it? Do you know who Sherman McCoy was? If you know who Gordon Gekko is/was, but not McCoy, you're a step behind. And seriously, Harry Potter is literature, though he's not as colorful as Travis McGee.


Podcast Awards Now Open

The nomination phase for the People's Choice Podcast Awards is now open - please nominate us at

We have been privileged to receive your votes in previous years, and hope that you will nominate and vote for us this year. The awards are one way that we are able to reach more managers and individual contributors. Our mission is to change careers, and in order to do that we need to reach as many as possible. We appreciate your help in doing that.

Here's how the awards work. The nomination process is one time only. You will need to go to and submit Manager Tools or Career Tools in the Business and People's Choice categories. There's lots of other categories in which you can nominate your other favorite podcasts while you're there.

You'll need the URLS which are:

Some of you may be asked to validate your nominations - that's part of the random security process for the awards.

When voting opens, you'll be able to vote every day for our casts. We really appreciate all the positive feedback you give us through the year, and thank you for voting for us.

Please Forward This Newsletter

Those of you who have premium content know that use of that content is only for that particular member. This newsletter is not premium content, and we'd love for you to forward it to anyone who would find it interesting and useful. You just need to click the link at the bottom of the page.

If someone forwarded it to you, and you'd like your own copy in future, become a Manager Tools member here. It's free!

Manager Tools

A weekly podcast focused on helping you become a more effective manager and leader.

Career Tools

Giving you the tools you need to have the career you want.


[ Conferences ]

Newark Effective Manager Conference

Newark Effective Communications Conference

London Effective Manager Conference

London Effective Communications Conference

Upcoming Conferences Through October 2011

[ In The Forums ]

Appropriateness of One on Ones?

It's Not Me

Shadow The Boss?

Positive Feedback Examples

Sales Bell

Time Management

Join The Conversation

[ Feedback ]

We'd love to hear your thoughts on our newsletter. Please send feedback to [email protected]. Thank you!

[ Other Places To Find Us ]

Follow Us On Twitter

Join Us On Facebook


Join Us On LinkedIn


Read Our Newsletter Archive


Manager Tools IPhone App

Available at the App Store.

© Manager Tools

Email Marketing by